Manager, Digital Sales Job at Monumental Sports & Entertainment
Monumental Sports & Entertainment (MSE) located in Washington, D.C., is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates six professional sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA’s Washington Wizards, WNBA’s 2019 Champion Washington Mystics, NBA G League’s Capital City Go-Go, the 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh team, Team Liquid, an endemic esports team owned and operated by aXiomatic.
In September 2022, MSE acquired full ownership of NBC Sports Washington from Comcast and NBCUniversal and now holds the exclusive local television media rights to Capitals’ and Wizards’ games. The integration is underway including extensive renovations to a new, pioneering production and broadcasting space to deliver seamless experiences on linear and digital platforms for fans. Under the terms of the agreement, MSE also acquired Comcast and NBCUniversal’s remaining interest in Monumental Sports Network, a first-of-its-kind regional sports network for digital, mobile and over-the-top platforms that launched in 2016.
Monumental Sports owns and operates Capital One Arena (COA), a 20,000+ capacity live event venue in Washington, D.C. MSE also manages MedStar Capitals Iceplex, the state-of-the-art training facility for the Capitals and EagleBank Arena on George Mason University’s campus.
In conjunction with the District of Columbia and Events DC, MSE is a partner in Entertainment & Sports Arena (ESA), in Southeast D.C. on the St. Elizabeth’s East campus which opened in September 2018. ESA houses the MedStar Health Performance Center, the training center for the Wizards, Go-Go and Mystics, and a 4,200-seat arena which serves as the home of the Mystics and Go-Go.
In July 2020, MSE opened the first ever in-arena sportsbook in North America, through a partnership with then William Hill (now Caesars Entertainment), with a temporary location set-up within the COA lobby. The permanent location for the Caesars Sportsbook by William Hill opened within COA in May 2021.
And in January 2022, MSE announced it would be opening District E, powered by Ticketmaster, in the first quarter of 2023. This flagship venue for esports and entertainment is the largest on the East Coast: a premier, nearly 14,000-square-foot live-event theater offering a 365-day-a-year, series of immersive experiences in esports, music, event programming, and community events – along with pre- and post-event activations for fans attending Capitals and Wizards games or events. This space will entertain hundreds for independent events, offer an extraordinary culinary experience, and will create a best-in-class competition and training venue for the MSE esports franchises which it owns, operates, and invests in.
Visit www.monumentalsports.com.
MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
- You will provide first-class customer service and value for our fans.
- You will champion a double-bottom line that engages, unifies and gives back to the community we serve.
- You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
- You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
- You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
- You will innovate. We are nimble and first to market. We are not averse to risk.
- You will have fun. We are in the business of happiness.
Position Overview: The Manager, Digital Sales will lead new media revenue efforts for NBC Sports Washington. This role will be responsible for generating digital ad revenue together with local and national sales teams. It will also act as a key conduit between sales and content teams on creating and driving sellable opportunities around cross-platform initiatives.
Are you a strong teammate with a passion for producing sports and live events? We'd love to hear from you!
Responsibilities:
- Responsible for individual business development and reasonable quarterly sales budget while balancing support of team to achieve overall goals.
- Maintain relationships with owned accounts, ensuring campaigns deliver in full in order to renew and grow the business.
- Develop digital revenue strategy that leads team to achieve annual non-linear sales targets, including innovative business development strategies and new products that generate incremental revenue.
- Meet or exceed budget for digital, social, live streaming and any new multi-media platforms (e.g. podcasts).
- Collaborate with Network content leadership, digital and social teams and MSE property counterparts to build original, compelling advertising solutions and go to market initiatives.
- Liaison between ad sales and internal partners to translate brand/client needs into practical multi-platform proposals.
- Serve as product authority for department providing continuous training, knowledge and industry trends around emerging platforms and advertising offerings in new media landscape.
- Establish workflows, pricing strategy (rate card) and manage inventory to improve revenue potential.
- Work with ad operations on campaign execution process from order entry, trafficking, proof of performance, delivery reports and campaign optimization to ensure client success.
- Productize new media offerings such as branded content, podcasts, social media and mobile/web into straightforward go-to-market opportunities.
- Spearhead planning and eventual rollout of D2C and future streaming initiatives within sales team.
- Track and communicate revenue pacing to key sales leaders and managers.
- Work with Graphic Designers on Sales Collateral, templates and generic media proposals.
- Coordinate cue and set priorities with Creative Services and Production team on sales-related projects, promos and commercial production.
- Manage vendor relationships and 3rd party audience extension efforts on as needed basis.
- Interpret and present qualitative and quantitative market research/data to management, network sales staff and clients.
- Other duties as assigned.
Minimum Qualifications:
- BA/BS in Business, Marketing, or Communications preferred.
- Consistent track record of revenue generation.
- 5+ years sales experience, preferably in a sports/media or advertising environment.
- Outstanding written and verbal communication, presentation and interpersonal skills.
- Experience selling in the digital world.
- Knowledge of SalesForce, Wide Orbit or Digital Ad Ops a plus.
- Ability to travel regionally, attend games and events as required.
- Flexibility to work weekends and holidays on occasion.
- Ability to work in a fast paced, high pressure environment.
All applicants for employment at Monumental Sports are required to be fully vaccinated against COVID-19 prior to commencing employment. Applicants who receive a conditional offer of employment will be required to produce proof of vaccination status prior to their first day of employment. Monumental Sports will evaluate requests for reasonable accommodations for applicants unable to be vaccinated due to a religious belief, disability or pregnancy on an individualized basis in accordance with applicable laws.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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