Head of Location Based Entertainment

GENERAL SUMMARY:

Creates strategic plan for new and existing location based entertainment partners to achieve financial metrics/growth targets. Explores and negotiates new opportunities across the LBE landscape inclusive of licensed CE contracts. Sets operational standards and policies and provides direct guidance and assistance to licensed LBE partners on day-to-day activities. This position provides input for strategic issues and initiatives for licensed and owned Crayola Experiences.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Accountable for delivering annual and 3 year financial targets and determining optimal business models to achieve revenue and EBIT goals.
• Develop plans for the expansion of location based entertainment opportunities, drive acquisition and negotiation of partnerships, and create business models to extend the brand through experiential venues across all 5 sectors of the global LBE marketplace: Theme parks & attractions, Retail & recreation, Hotel & hospitality, Live Events, Museums & enrichment venues.
• Key sales strategies for new projects and roll out strategies for launched projects based on market reaction.
• Strategizes with licensees to modify business approaches to further revenue growth
• Ensures a robust pipeline of new business, drive acquisition and negotiations with new partners, and develop business models to expand the Crayola LBE footprint globally.
• Negotiates large scale strategic partnerships with major LBE operators and developers
• Ensures partners have optimal plans for funding, operations and marketing.
• Develop strategies for LBE international growth, identify target territories and partners for expansion.
• Directs the planning and execution, ensuring licensee development meets the intent of design as negotiated in the license agreement, and that development and construction is in compliance with the contract terms
• Partners with CE/LBE senior leadership to identify and negotiate new licensed CE contracts with global partners.
• Develops innovative products and experiences that thoughtfully extended the brand with an emphasis on enhancing and evolving the guest/fan/consumers experience.
• Sets operational standards and ensures all selected locations adhere to strict quality and safety guidelines.
• Ensures ongoing program elements are maintained to quality specs as outlined in contract.
• Align stakeholders, departmental leaders and key partners to cross leverage experiences, media content, interactive, promotions and sponsorships, and consumer products.

JOB SPECIFICATIONS:

• BA or BS degree preferred
• Minimum 10+ years-experience in Marketing, business development or brand development in the location based entertainment industry
• Active network of strong relationships with designers, developers and operators in the global Location Based Entertainment industry
• Skilled at working in a collaborative fashion within a corporate environment to achieve company’s growth goals
• Strong ability to influence, negotiate and problem solve complex project development and production challenges
• Strong entrepreneurial spirit, leadership & judgement skills and proven track record of delivering growth
• Strong strategic agility. Can create and articulate a clear and inspiring vision to internal and external constituencies
• Strong negotiator with the ability to create win/win scenarios while maximizing returns and protecting the company’s interest.
• Solid base of project management capability and ability to drive multiple concurrent projects and priorities to completion effectively and to quality standards.
• Management of key content and product development partnerships from identification, contracting and performance outcomes.
• Demonstrated experience in completing projects requiring technical analysis and decision making.
• Comfortable with ambiguity and uncertainty having the ability to adapt nimbly and lead others through complex situations.
• Ability to work cross-functionally and collaboratively to deliver the company’s objectives.
• Able to customize / create sales presentations and other materials as needed
• Excellent oral and written skills.
• PC knowledge (Microsoft Word, Power Point, Excel).
• Able to work independently.
• Travel 30%-50%, travel to meet with customers and field-based teams required.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at Crayola
We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola’s Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx

Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

Search Firm Representatives - Please Read Carefully:
Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)