Field Marketing Manager Job at GN Group
Field Marketing Manager –
Fully Remote schedule!
Are you looking to work with a company that is passionate about the hearing care industry? If yes, then look no further!
The Field Marketing Manager responsible for the strategy, planning, communication, and implementation of marketing plans for and in collaboration with owners in the Beltone network.
Highlights:
- Develop a deep understanding of our customer: who they are, how we can reach them, and what they value
- Create and deliver the Beltone marketing strategy for hearing retail practice locations to attract both new and existing patients-consumers
- Partner with Practice Manager to create and deliver the Beltone local marketing and operations strategy for Beltone owners who want marketing support which includes providing direction and tools for their practice to assist with implementation of Elevate programs and strategies
- Provide consistent data driven insights regarding:
- General effectiveness of specific marketing activities in a given market
- Timing of various marketing vehicles to maximize impact
- Maximizing marketing ROI
- Implementation of marketing programs and follow up with results and refinements
- Collaborate with and provide clear communication to the sales team
- Effectively engage and communicate with Practice Owners, Providers, and Staff on an ongoing basis to maintain an efficient and effective marketing strategy that results in high return on investments culminating in the overall success of the practice.
- Responsible for recap and measurement of marketing initiatives and reporting data to sales team and key stakeholders
Minimum Qualifications
- Bachelor’s Degree in Business, Marketing or Sales
- Minimum of 7 years of experience in retail marketing
- Experience within the hearing healthcare space
- 30% travel
Preferred Qualifications
- Experience in franchise/dealer marketing in one of the following industries - hospitality, medical, entertainment or advertising/marketing agency experience with franchise/dealer clients – is a PLUS
- Strong customer-centric attitude
- Ability to work independently and take initiative, anticipating and resolving problems
- Relationship building with ability to collaborate across departments to enlist the cooperation of organizational stakeholders and outside partners
- Experience with ROI-focused marketing initiatives that generate revenue
- Highly developed presentation and written communication skills (Microsoft Teams, Phone, and Email are primary forms of communication)
- Ability to analyze key metrics and interpret them into actionable data points
- A proven ability to generate buy-in on marketing recommendations
- Ability to effectively communicate the strategic rationale of various marketing programs as they relate to driving growth in each account
Join us!
Beltone hires those who are passionate about the hearing care industry and dedicated to making a difference. Join the Beltone Team today and see the unlimited possibilities.
#LI-Beltone
Job Type: Full-time
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