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Marketing - Email Marketing Coordinator - Career Portal (dayforcehcm.com)

Title: Email Marketing Coordinator
Department: Marketing
Reports to: Integrated Marketing Manager
FLSA: Full-Time, Exempt

WHAT SETS YOU APART
Under the direction of the Integrated Marketing Manager, the Email Marketing Coordinator will implement the
email communication strategy for Orlando City, Orlando Pride and Exploria Stadium in collaboration with
Sales, Service, Strategy & Analytics, Brand Alliances, and Marketing teams through ideation, planning,
execution, analysis, and reporting of email content. In addition, this role will manage the Club’s SMS
communication platform and assist with digital marketing campaign planning and execution. The position is
based out of Exploria Stadium.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create, manage and maintain outgoing email marketing calendar, including campaigns and

journeys through Salesforce and Salesforce Marketing Cloud, consisting of all transactional,
informational, engagement and sales emails.

• Develop complex and automated email campaigns that deliver customized and timely content to

fans based on their current place in the marketing funnel, with a focus on ticket sales, fan
engagement and brand awareness.

• Collaborate with internal Strategy & Analytics department to analyze customer database, create

more targeted and relevant interactions with fans based on consumer segmentation, and develop
personalized fan journeys.

• Serve as the primary copywriter and ensure suitability and optimization of content by channel type,

consistency in style and tone, relevancy for target groups, and adherence with Club branding and
messaging guidelines.

• Closely track and report overall email campaign performance, while devising strategic

recommendations regarding how to grow subscribers, as well as improve levels of engagement and
conversion.

• Work closely with our internal creative services and content teams to ideate and develop assets for

email campaigns.

• Work with Brand Alliances team for integration of corporate partners into email campaigns,

reporting results and creating new opportunities to provide value.

• Support Integrated Marketing Manager with planning and execution of digital marketing campaigns,

influencer marketing program, and more.

• Manage creation and deployment of text messages through the Club’s SMS sales platform.
• Assist with deployment, tracking, and fulfillment of lead-generating digital promotions and

sweepstakes.

• Perform continual research on evolving trends and new technology in the email marketing space.
• Other duties as assigned.

QUALIFICATIONS
It’s never just a job at Orlando City SC. It’s a way of life. We live and breathe soccer and entertainment. We
believe each role is as unique as the person who does it. To join our team, you will also possess these
qualifications:

• Bachelor’s degree in marketing or a related field preferred.
• Minimum of 1 year of relevant experience creating and executing complex email marketing

campaigns, with proficiency in Salesforce Marketing Cloud preferred.

• Experience working within a CRM platform connected with email marketing client, with proficiency In

Salesforce preferred.

• Exceptional analytical and creative abilities; looking to push the envelope and develop and

implement fresh ideas.

• Strong time-management and organizational skills, with the ability to handle multiple tasks in a fast-

paced professional environment, work under fluid deadlines and complete tasks in a timely and
efficient manner.

• Ability to evaluate data, determine trends, find opportunities and make recommendations.
• Copywriting experience and/or superior written communication skills.
• Basic graphic design experience with Adobe Photoshop preferred.
• Familiarity with digital trends and technology, sports and popular culture.
• Knowledge of Google Analytics and HTML coding a plus.
• Positive attitude and strong work ethic a must. Must have a “team-first” mentality with an eagerness

to learn.

• Ability to work flexible hours including nights, weekends, and holidays.

About Orlando City and Orlando Pride:
With two major professional teams, Orlando City and Orlando Pride, the Orlando City Soccer Club (OCSC)
has established itself as one of the preeminent Clubs in professional soccer.
Orlando City joined Major League Soccer (MLS) as the league's 21st franchise in November 2013, becoming the first MLS team in the Southeast. The Lions began league play in March 2015. In 2019, Orlando City re-launched Orlando City B (OCB) to bridge the gap between its successful youth development academy and the First Team. The Orlando Pride, OCSC’s National Women’s Soccer Legue franchise, began play in 2016 – bringing professional women’s soccer to Orlando for the first time. Orlando City and Orlando Pride play at Exploria Stadium, a 25,500-seat soccer-specific stadium built in 2017 and located in the heart of Downtown Orlando. With a footprint across the central Florida region and a roster comprised of international and home-grown talent, Orlando City and Orlando Pride boasts global relevance through its assemblage of world-class athletes.

For more information, visit orlandocitysc.com or orlando-pride.com.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.