At Core Health & Fitness, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, Wexer, and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry.

At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our communities. If you’re looking for a fulfilling career in helping people find the best version of themselves, you’ve come to the right place.

We are currently seeking a Director of Sales, Middle East and North Africa to join our growing organization.

JOB SUMMARY:

The role will:

• Manage and maintain contacts with our key partners, distributors, agents, dealers and key accounts in MENA.
• Maintain an appropriate overview of the performance of each of the distributors, negotiating contract terms and conditions, assessing new and existing partners and monitoring their performance improvement plans.
• Exceed revenue and margin targets and manage the expense budget.
• Work closely with the AP ME team, finance, marketing, legal and compliance functions.

YOUR RESPONSIBILITIES

• Development of a performance management system for all agency and distributor countries
• Carrying out of performance reviews with all distributors and agreeing robust plans for success
• Supporting distributors with all operational matters and key issues
• Assisting distributors with sales closure within the top key accounts in each country of MENA
• Acting as the next level of escalation for Distributor issues
• Coordination of requests and issues with the various functions of the company to increase sales and market share penetration.
• Provision of reports, sales and expense forecasts as needed.
• Analysis and negotiation of contractual issues for each country distributor/s
• Identification of potential business risks for each country and putting in place actions to mitigate.
• Continuously optimize Distributor performance in countries of MENA
• Conduct of data and statistical analysis with the current market trends in MENA to identify business opportunities that would generate more revenue and increase profitability.

WHO YOU ARE

• You hold a Bachelor’s degree in Business Administration or any equivalent degree.
• You have a proven track record in a similar Distributor Management role as well as management responsibilities in the Middle East and North Africa, preferably in the fitness industry.
• You possess and can demonstrate strong negotiation, selling and business skills as well as leadership and communication skills.
• You have a proven ability to multitask and to perform under pressure.
• You have a genuine desire to develop others.
• You’ve proven experience in carrying out business in MENA countries.
• You are either fluent in English communication both verbal and written or have the capability to be trained in it. Speaking Arabic or a language within the market area would also be beneficial.
• You are able and willing to travel within the area at least twice a quarter.

OUR CORE VALUES

You should be able to demonstrate achievement in at least 3 of our values below.

PLAY TO WIN

We compete as a team. We have a bias towards positive action. We cultivate employees who want to be part of a team; that are passionate about our industry, our products, and our success. We value employees who excel in a fast-paced team environment and want to play to win.

KEEP SCORE

To know how to win, we need to know where we stand. Do the math, ensuring we are using our time and resources effectively towards a common goal. We believe financial rigor drives our efforts.

OWN IT

We display and are accountable in everything we do. We own it from start to finish; we do what we say we will do. If a commitment cannot be met, we communicate and find alternative solutions. We ultimately earn the trust of our partners, achieving the right results.

CHANGE IT UP

Plan and prepare to be nimble. We are empowered to change it up. Dynamic environments call for dynamic solutions. We will look for “what’s possible”, we do not settle for “what is”, and we keep moving forward.

ALL IN

We act as one team. We know greatness is not achieved with less than everything we have. As one team, all in together, we strive for breakthrough results and push ourselves to be the best. We are motivated and passionate about our actions and the results.

FIND A WAY

Do what it takes. Think big for Core. No excuses. We find a way to create results where others cannot; the words “no” and “failure” are not a part of our vocabulary. We get the job done in spite of any obstacles, and our success is defined by the value we deliver, to our people and our customers.

SPEAK UP

Let’s hear it. Practice respectful, unfiltered dialogue. We value your input – Speak up. No idea will ever materialize into success if it remains inside someone’s head. All ideas qualify, best idea wins. No silent suffering.