Position Overview:

Built upon our storied legacy, we win on and off the field by intentionally uniting our players, alumni, employees, and guests. We strive to create meaningful relationships and deliver a world-class experience in all interactions. It is our shared responsibility to ensure that the Greatness of the Raiders is in its Future.

The Director of Digital Content Strategy oversees all aspects of digital and social media content and strategy across Raiders-owned and operated digital and social platforms, in both English and Spanish. This role will lead teams that are responsible for supervising and maintaining the overall editorial integrity and day-to-day content management across those platforms.

The ideal candidate is an exceptional communicator, forming close collaborations among the department’s various writers, videographers, photographers, producers, and editorial staff – as well as all other departments.

This candidate will partner closely with Revenue Planning & Analytics to understand trends in the evolving behaviors around content consumption within our existing audiences and critical target demographics.

Experience leading others is a must, in addition to solid writing/editing skills and story development from ideation to execution.

Essential Job Functions

• Manage a team of reporters, social media specialists, and content coordinators to provide a best-in-class level of news, entertainment, and fan engagement through editorial leadership and brand integrity.
• Administrate short- and long-term strategy for the Raiders’ overarching digital and social presences.
• Develop and execute a comprehensive strategy for content (written, photography, video) across the Raiders’ social and digital media platforms.
• Effectively scale Twitter, Facebook, Instagram, Snapchat, TikTok, and other social media marketing platforms to build traffic and increase engagement.
• Ensure the voice, tone, and mix of content is aligned with the vision, core values, and key internal messaging of the organization, providing a consistent and compelling user experience across the Raiders’ digital enterprise.
• Develop creative sponsor integration elements for program initiatives with our internal Sales team.
• Create and implement an editorial plan that underpins the Raiders’ brand development strategy while promoting audience growth in key demographics and fan engagement through internal and league-wide KPI tracking.
• Ensure a healthy and successful partnership with the Raiders’ Public Relations team to maintain a good working relationship with players, coaches, and staff.
• Oversee social properties to manage the Raiders’ online reputation and moderate conversation of internal and external constituents about the Raiders’ content and brand, where appropriate.
• Moderate the tracking and analyzing of metrics and data from a variety of tools — Omniture, CrowdTangle, FB Business Insights, etc. — to monitor the performance and assess the effectiveness of the Raiders’ online communications.
• Establish and deliver audience KPI targets for the Raiders’ digital media platforms.
• Maintain a clear and consistent best-in-class visual aesthetic for the Raiders’ brand between both social and digital elements and platforms.
• Manage multiple workstreams and/or projects from concept to completion by anticipating challenges, setting up proper measurement frameworks and reporting, troubleshooting problems, proposing solutions, overseeing quality, and ensuring deadline and budget adherence.

Qualifications

• Must have 5 years of experience managing teams of 3 or more employees.
• Bachelor’s degree or equivalent work experience.
• Minimum of 8 years of combined media experience with a focus on leadership and editorial programming.
• Deep familiarity with cultural trends, tensions, and authentic opportunities to tie those to the matter at hand.
• Well-versed in content-forward marketing strategies.
• Strong knowledge and understanding of football with the ability to work in a fast-paced ever-changing environment.
• Ability to juggle multiple tasks during a typical workday. In sports, this may translate to non-traditional hours.[GR1]
• Strong grammar knowledge, including AP Style.

Physical Aspects of Position (includes but are not limited to):

• Sitting for long periods of time throughout shift
• Occasional lifting and carrying up to 25 lbs.
• Occasional walking, standing, bending, kneeling, pushing, and pulling

The Las Vegas Raiders provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.