“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Consumer Insight, Measurement & Analytics (CIMA) is part of the Disney Parks, Experiences and Products (DPEP) organization. CIMA influences decision making with integrated, objective, and actionable insights.

We are seeking an inspiring and collaborative leader to serve as Senior Manager, Analytics and Integration to support all of the Disney Parks, Experiences and Products businesses including Walt Disney World, Disneyland Resort, Disney Cruise Line, Disney Vacation Club, Aulani, Disney Consumer Products, Games and Publishing. Reporting to the Senior Vice President, Consumer Insight, Measurement, and Analytics (CIMA). The senior manager will lead cross functional teams responsible for developing, executing, synthesizing, and leveraging analytics, research, and other sources of insight to shape the future of the business. In a rapidly changing consumer and market environment, with ever increasing touch points and data, the emphasis is on cutting through the noise to provide actionable insight – clear, objective, strategic, holistic, timely, and relevant. The optimal candidate will have proven success using business performance analytics and research to positively influence decisions.

Responsibilities

• Work with cross-functional and cross-site teams to synthesize and integrate information summarizing business results, outlook, consumer insights, and opportunities (e.g., demand indicators, consumer insights, web analytics, operational metrics, guest satisfaction, etc) for Walt Disney World, Disneyland Resort, Disney Cruise Line, Shanghai Disney Resort, Hong Kong Disneyland, Disneyland Paris and report weekly to Disney Parks, Experiences and Products Chairman and Executive Committee members including site presidents. Work on responses to Chairman and EC member questions related to reasons for business/consumer KPI variances.
• Independently analyze and synthesize data and information including consumer data, marketing analytics, sales data, and digital website, mobile app, & operational data
• Translate consumer, digital, marketing, and sales insights into actionable, business-driving strategies
• Create and present succinct communications that frame insights for senior leadership
• Foster relationships with external and internal partners, building influence
• Drive cross DPEP and cross TWDC CIMA initiatives. Drive cross CIMA projects including:
  • Exploration and evaluation analytics and insights vendors
  • Development and review of CIMA innovation roadmap, international roadmap, analytics and insights vendor/supplier assessments, sharing industry technical innovation trends through updates.
  • Corporate DMED/DPEP initiatives
  • Cross- CIMA presentation development, etc. Town Halls, onboarding presentations for new DPEP leaders.
• Lead internal communication strategy, including written messaging vehicles, executive engagement and events that inform, unite and inspire the CIMA organization, in partnership with other groups across Disney Parks, Experience and Consumer Products.
• CIMA-wide budget/forecast management (including CIMA admin budget, shared technology licenses, headcount tracking, etc.)
• CIMA-wide recruiting strategies, onboarding, retention initiatives
• Work directly with CIMA and partner area VP's and Directors to lead cross-CIMA initiatives on strategic planning, Annual Operating Plan (AOP)/Long Term Plan (LTP) development, budget/headcount management, recruiting/onboarding, cast development/recognition, executive communication, and cast recognition.

Basic Qualifications

• 10+ years of relevant experience in business analytics, consumer insight, market research, strategic planning, management consulting, forecasting or similar field
• Demonstrated ability to lead advanced analytics and clearly communicate approach and results (e.g. correlation and regression modeling, demand modeling, marketing mix models, etc.)
• Demonstrated experience developing and leading analytical and/or research teams
• In-depth understanding of business, consumer, and marketplace dynamics
• Experience in developing strong partnerships and leading cross functional teams
• Demonstrated ability to integrate multiple data sources into clear, actionable insights and stories
• Demonstrated verbal and written communication and presentation skills

Preferred Qualifications

Experience with SPSS, SAS, SQL, or Tableau

Forecasting consumer behavior/experience with models

Previous experience supporting ongoing tracking, program/initiative measurement, pricing studies, new product innovation, forecasting consumer behavior, or similar studies.

DPEPMarketing

Required Education

Bachelor’s degree or equivalent

MBA or Master’s degree in analytics related field (preferred)

DPEPMarketing