LCMC Health

We are a New Orleans-based, non-profit health system on a mission: to provide the best possible care for every person and parish in Louisiana and beyond, and to put a little more heart and soul into healthcare along the way. And that means we do things a little differently around here.

Treating people like family is the LCMC Health way, and it always has been. Founded by Louisiana's first freestanding children's hospital, we have grown into a healthcare system that is built to serve the unique needs of our communities and families.

Today, we offer six hospital locations: Children's Hospital New Orleans, East Jefferson General Hospital, New Orleans East Hospital, Touro, University Medical Center New Orleans, and West Jefferson Medical Center. We also offer a network of urgent care centers across the greater New Orleans area. With over 2,800 physicians specializing in everything from head to toe, our community can count on us to provide the right care, right where they need it.

JOB DESCRIPTION:

Why a Great Place to Work

You’re more than your job. Everyone is. And that’s what makes you great at your job—all the little extras you bring to work every day, the things that make you you. At LCMC Health we value those things about you, because we know that all those little extras add up to extraordinary. And we’ve built a culture that supports and celebrates the extraordinary. You’ll see it when you come to work here, in the spirit of our places and the faces of our people. And every patient we heal, every family we comfort, every life we improve is the outcome of countless little extras adding up to an extraordinary result. Join LCMC Health, and you’ll find that our everyday makes it easy to live your extraordinary.

Position Summary

This position is responsible for working with the LCMC Health Vice President of Marketing and hospital marketing team members to develop, coordinate and monitor comprehensive marketing strategies for LCMC Health and its partner hospitals that drive and support key strategic business goals. This position will develop and implement research-based, results-driven marketing plans and collateral, leading the system's CRM and marketing automation initiatives with a strong focus on digital marketing on behalf of LCMC Health and its hospitals to support organizational strategy and advance the brand. As the system's CRM superuser and subject matter expert, this position provides marketing vision, innovation and leadership to CRM and marketing automation initiatives and is responsible for developing and executing a clearly defined plan to integrate CRM into web, digital, social and traditional marketing and communications initiatives. This is a hands-on position, requiring proficiency in website content management administration, project management and content creation.

This position regularly provides and presents research and insights to senior leaders, contributing to the strategic and business planning activities of the system and its hospitals. This position also uses multiple data points, including consumer research and CRM data, to develop messages that engage target audiences across multiple channels. The position should have a strong understanding of our healthcare market, including competitors, industry and market driving forces impacting both consumers and physicians.

This job description is intended to describe the general nature and level of work performed by employees assigned to this department. This is not an exhaustive list of all duties and responsibilities, and LCMC Health reserves the right to amend and change responsibilities to meet organizational needs as necessary.

GENERAL DUTIES

• Leads and oversees the organization’s CRM and marketing automation platforms and its integration into marketing activities:
  
  • Provides guidance and training while working closely and collaboratively with hospital marketing and system digital team to coordinate CRM and marketing initiatives across multiple platforms. Responsible for LCMC Health CRM budget and contract with vendor.
  • Manages relationships and coordination with key system and hospital departments in support of CRM initiatives.
• Supports the development, planning, budgeting and execution of integrated marketing campaigns on behalf of LCMC Health and in support of its hospitals:
  
  • Manages, mentors and directs marketing staff assigned to the project, vendors and interns. Provides CRM budget allocation guidance to hospital teams through analysis and forecasting.
• Provides regular reporting documenting marketing and CRM initiatives and demonstrating the financial and business impact and insights of marketing initiatives at the hospital and system level for distribution to hospital and system leadership.
• Formulates strategies based on environmental analysis, market research, competitive analysis, operational availability and coordinates strategies while maintaining the integrity of the overall LCMC Health organizational goals:
  
  • Integrates information and strategies with other Marketing and Communications staff in an effort to develop a seamless marketing system.
• Actively contributes to the system’s strategic business planning and the marketing team’s annual planning and budgeting process:
  - Provides and presents strategic analysis and business intelligence reports with key insights to senior leadership in support of strategic system and hospital initiatives. Contribute to annual strategic planning, recommending short- and long-term system goals and objectives to the LCMC Health VP of Marketing.
  
  • Recommends, develops, implements and monitors systems and procedures necessary to ensure smooth operation of system marketing team function. Keep informed of developments in the fields of marketing, healthcare, digital technology solutions and not-for-profit management In collaboration with the LCMC Health Director of Marketing and VP of Marketing.

EXPERIENCE QUALIFICATIONS

• Minimum 5 years of marketing communications experience in healthcare.
• Experience delivering multifaceted web, social and mobile digitally driven campaigns from strategy through execution.
• Experience with CRM and marketing automation.
• Experience with graphic design software and video production and editing tools is a plus.

EDUCATION QUALIFICATIONS

• Required: Bachelor's degree In marketing, public relations or related field.
• Preferred: Master’s degree In Marketing, Public Relations or a related healthcare field preferred.

SKILLS AND ABILITIES

• A deep understanding of best practices in communications and marketing.
• Ability to effectively communicate and build consensus in a complex, heavily matrixed environment.
• Detail-oriented approach with excellent project management, prioritization and project management skills
• Excellent leadership and self-direction.
• Excellent organizational and time management skills.
• Excellent verbal and written communication skills.
• Strong writing, presentation and interpersonal communication skills, as well as ability to interact effectively with physicians, clinical staff and administration.
• Specific knowledge of marketing principles and practices, market research and analysis, strategic planning, marketing communications and program development required.
• Team-oriented outlook and the ability to collaborate effectively with marketing communications team.
• Must work well under pressure of multiple projects having competing deadlines, and with minimal supervision.
• Excellent leadership, marketing and marketing analysis, project management and problem solving skills.
• Ability to both approach work strategically and to execute assignments at a tactical level.
• Ability to clearly articulate and provide insights from complex data and analysis.

REPORTING RELATIONSHIPS

• Does this position formally supervise employees? Yes

WORK SHIFT:

This job description is intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. LCMC Health reserves the right to amend and change responsibilities to meet organizational needs as necessary.

LCMC Health is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

Application for Employment
It is the policy of all member hospitals and facilities of the LCMC Health System (Louisiana Children’s Medical Center, Children’s Hospital of New Orleans, Touro Infirmary, University Medical Center New Orleans, New Orleans East Hospital, and West Jefferson Medical Center as well as its centers of health care and physician services, East Jefferson General Hospital, Woldenberg Village, Crescent City Physician Inc., and New Orleans Physician Services) to provide equal employment opportunities for all employees and applicants without regard to race, color, religion, sex, age, national origin, citizenship, marital status, gender identity, sexual orientation, veteran status, physical or mental disability, or any other protected status in regard to any position for which the employee or applicant may qualify.

Instructions to Applicant
1. You must fully and accurately complete the Application for employment. Incomplete applications will not be considered. LCMC Health and its members may use the information given in the application to investigate the applicant's previous employment and background.
2. The Application for Employment will be considered inactive after 180 days. If you wish to be considered after that time, you must complete a new Application for Employment.
3. If you are hired, proof of citizenship or immigration status will be required to verify your lawful right to work in the United States.