About Net Health

Belong. Thrive. Make a Difference.

Are you looking for a meaningful and satisfying career where you have endless opportunities to grow and be financially rewarded? Net Health may be the perfect place for you.
A high-growth and profitable company, we help caregivers harness data for human health. We also honor and respect the needs of our Net Health family and staff, which is why we offer a work-from-anywhere environment and unlimited PTO. Our welcoming and collaborative culture paired with progressive benefits makes Net Health the ultimate career home!
As a leading-edge SaaS company in healthcare, we deliver solutions that help patients get better, faster, and live more fulfilling lives. Our software and predictive analytics cover the continuum of care, from hospital-to-home, across various medical specialties. Come join us and start the next chapter of your exciting career while helping others to live better lives.

World-Class Benefits That Reflect Our World-Class Culture.

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JOB OVERVIEW

As a copywriter, you will improve the effectiveness and impact of our marketing programs that target healthcare professionals. You will write engaging copy for a variety of projects across multiple media, working closely with other members of the demand generation, digital marketing, and creative team to brainstorm ideas, create concepts, and develop messaging. You’ll use other team members’ research as well as your own to understand the industry and how our products help to address customers’ pain points. The right candidate will have a clear understanding of B2B marketing, with a strong background in understanding brand voice, target personas, and stages of the marketing funnel. You will have experience interpreting creative direction and technical information and turning it into persuasive copy concepts.

In this role, our ideal copywriter is passionate not only about helping to develop creative and effective marketing campaigns that enable us to penetrate accounts and develop deeper relationships, but also delivering content programs that materially impact the bottom line. The most successful applicants will be the ones that can effectively collaborate with many different teams, enjoy complex problem solving, are results-driven, and have a strong verbal and written command of the English language.

RESPONSIBILITIES AND DUTIES

• Think strategically while developing ideas and concepts for creative projects and campaigns.
• Work closely with the other members of the demand generation, digital marketing, and creative team to participate in all stages of the creative process, from brainstorming to conceptual development.
• Continually raise the bar on creativity to produce fresh copy that connects with hospitality professionals and drives action in a variety of formats, including website landing pages, emails, ensuring that headlines, subject lines and preview text are particularly clever, engaging, and drive action.
• Weave campaign concepts and taglines seamlessly within promotional copy.
• Research and understand the target audience’s needs through online searches, reviews of existing research, and in-person meetings with others in the organization.
• Comfortably vary voice, style and other characteristics demanded by the content’s funnel stage or target audience level.
• Stay updated and apply Net Health and business unit brand voice for consistency in messaging.
• Interpret creative briefs to develop and produce desired copy.
• Ensure written materials are clear, concise, and persuasive to help bring the program strategy to life.
• Edit and proofread content on digital ads, website pages, blog posts, and other media for consistency of brand voice and messaging.
• Present copy concepts to teams; revise copy based on feedback/direction.
• Stay on top of trends through business/industry monitoring and training.
• Manage time and establish priorities while maintaining flexibility to respond to changing demands.
  
  QUALIFICATIONS
• Bachelor’s degree in English, communications, advertising, marketing, another related field, or equivalent experience
• Minimum 6 years of proven success producing copy for digital media marketing and/or advertising campaigns
• Strong verbal and written command of the English language
• Excellent communication and problem-solving skills
• Demonstrated experience writing copy for various media types and channels particularly email and digital
• Creativity, adaptability, and the ability to work collaboratively with a team

REQUIRED SOFTWARE EXPERIENCE

• Proficiency with common office software

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as requested to meet the ongoing needs of the organization.

Colorado Pay Law: If you are a Colorado resident and this role is available in Colorado or remote, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to Recruiting@NetHealth.com

If you are a CO, WA, CA or NY City resident and this role is available in one of those locales or remote, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to Recruiting@NetHealth.com