This position is open until filled. For best consideration, please ensure your application materials are received by 11:59pm on Sunday, October 16, 2022.

Job Summary
Manages the marketing and communications functions of the college and is responsible for developing and implementing effective, comprehensive marketing strategies designed to increase student enrollment and enhance the public image of the college. Promotes public understanding and recognition of its programs and services, staff and students, and working to instill confidence among its constituencies to generate goodwill and support for the college. Supervises administrative services professionals, technical/support staff, and/or student workers. Serves as public information officer and designated college spokesperson for all media inquiries, and responds to inquiries from college departments, the community, and/or external agencies. .

Essential Duties

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  Provides strategic, innovative leadership in the design, implementation, management, and continuous improvement of the division and related programs and services. Responsible for division alignment with College strategic initiatives and facilitates the preparation of short- and long-term plans in support of College mission, vision and goals.
• Creates and maintains a relevant comprehensive marketing plan for the college. Develops and manages marketing analytics and metrics, measuring effectiveness of marketing and advertising strategies and recommending and implementing changes as necessary.
• Advises the President and Vice President in communicating the message of the college; coordinates information and develops related materials.
• Leads efforts to create and communicate a consistent college image and greater brand awareness. Develops and performs market research and studies to inform direction of marketing and advertising efforts.
• Oversees the development of public relations and marketing materials, advertising, web content, and publication of college catalogs, schedules, newsletters, reports, brochures and fliers.
• Leads the development, recommendation, implementation, and administration of operational policies, procedures and processes in support of assigned functional area while supporting the college mission and strategic plan. Develops long and short-range operation plans in order to meet department and college goals.
• Recruits, trains, supervises, schedules, motivates, and evaluates marketing, communications staff. Provides or coordinates staff training; works with employees to correct deficiencies; implements discipline as necessary.
• Promotes diversity in staffing, curriculum, programs and services.
• Supervises and leads efforts for taking the college web site and communications channels into the future. Effectively leverages current technologies and works with IT department to adopt new forms of technology as needed so increased numbers of students and members of the local community (and beyond) can be reached.
• Supports the effective use of technology in marketing and promotion efforts; uses expertise in web marketing and social media to continually grow and evolve college’s web presence.
• Create and maintains a relevant social media policy for the college. Works with staff to coordinate social media efforts for the college as well as on-campus groups and clubs and employee committees. Uses those platforms to increase enrollment and improve student retention.
• Works closely with executive leadership on all fundraising efforts, including planning and managing successful bond campaigns and effectively communicating with constituents as media coordinator for campaign.
• Develops and leads a marketing steering committee representing all areas of the college in an effort to enhance and coordinate campus-wide marketing and branding efforts. Supervises departmental coordination with Admissions, Athletics, and other departments to ensure promotional materials are appropriately planned, developed and delivered.
• Develops and manages the marketing budget and contributes to divisional and institutional decision-making.
• Prepares and presents written statements and oral presentations for the President and other stakeholders.
• Supports the promotion of specific areas and/or events at the college. Provides assistance to other departments in coordination of community event participation.
• Enhances the visibility of MHCC across the area, state, and nation through public relations efforts.
• Serves as the public information officer and primary point of contact for the media. Represents the college at public functions, including evening and weekend events.
• Oversees college crisis communications planning and serves as member of college Incident Command System (ICS) response team and successfully completes training applicable for the role.
• Serves as College representative on various statewide, local and media partners and local PIO’s (Public Information Officers) College committees and attends events as appropriate.
• Ensures division compliance with applicable federal, state, and local regulations, accrediting commissions, licensing requirements, and with administrative regulations, Board policies and collective bargaining agreements as appropriate.
• Ensures division employees provide excellent customer service and a welcoming, supportive, and respectful work environment. Investigates and resolves requests and concerns.

• Participates on and/or leads various College committees, meetings, and workgroups.
• Attends training sessions and participates in professional training opportunities.
• Performs all other related duties as assigned.

Minimum Qualifications

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  Bachelor’s degree in marketing and/or public relations, or related field
• Five (5) years of high-level marketing experience similar to the essential duties of the position, preferably in higher education.

• Advanced skills in Word, Excel, Outlook, PowerPoint, Twitter, Facebook and other social media tools and technologies
• Advanced (considerable) experience using web as marketing tool
• Advanced (considerable) experience with developing and interpreting marketing analytics and implementing market studies
• Experience working with diverse backgrounds; demonstrated commitment to promoting access and diversity
• Current driver’s license, insurance, and access to reliable automobile for the purpose of attending off-site meetings and events. Must have at least two (2) years of driving history.

• Master’s degree (or higher) in marketing or public relations
• Experience working with a board or senior management in education or public sector environment

KSAs (Knowledge, Skills and Abilities)

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  Ability to plan, create, and produce materials in a timely and cost-effective manner
• Ability to analyze and interpret data, problem-solve, and present solutions.
• Ability to communicate clearly and effectively, both orally and in writing
• Ability to compose professional correspondence and produce clear and concise reports.
• Ability to analyze situations accurately and exercise independent judgment in order to recommend adoption of an effective and proper course of action
• Ability to develop and interpret policies, rules, and regulations.
• Ability to establish and maintain collaborative working relationships with internal and external stakeholders, including, but not limited to, business and industry partners, agencies, community organizations and/or education institution
• Ability to be flexible, manage multiple tasks and shifting priorities, work under pressure, and meet deadlines.
• Ability to stay motivated, work independently, be self-directed, and work as a member of a team.
• High personal integrity and sound professional ethics
• Knowledge of office practices, procedures and equipment, and knowledge of budget preparation and maintenance
• Ability to foster an environment that encourages and supports teamwork.
• Ability to model and maintain high performance standards and performance expectations.
• Knowledge of and ability to utilize existing technology to maximize efficiency, and advocate for the continuing expansion of division technology within fiscal constraints
• Knowledge of and ability to apply the College’s interpretation of the Family Education Rights and Privacy Act (FERPA).
• Ability to ensure and promote health and safety in the workplace
• Ability to maintain the confidentially of information

Working Conditions
Work is performed primarily in an office setting and the position occasionally interacts with a variety of individuals including students or district constituents who may be emotional and exhibit stressful behavior at times. Occasionally interfaces with high-level internal and external constituents requiring considerable discretion. Heavy computer, monitor and keyboard use and repetitive hand/wrist motion for keyboarding functions are typical. Generally, works an assigned work week schedule; however will be required to be available to represent MHCC at public events on evenings/weekends and/or interface with the media during emergencies (all hours).

Salary
Initial salary placement will be based on years of relevant full-time equivalent experience at the sole discretion of the College, per the guidelines in the applicable Handbook or Collective Bargaining Agreement. Please include all relevant full and part-time experience in your application that you want the College to review towards potential placement. Hired employees will not have an opportunity to update past experience or appeal initial placement after the time of hire.

Important Information
MHCC only accepts applications through our online application system at http://agency.governmentjobs.com/mhcc/default.cfm. For technical assistance, please call 855-524-5627.

Please note: We do not request or read letters of recommendation. Also, it is not necessary to upload a large number of documents with your materials. We are looking for the required documents. Faculty applications require a current resume, cover letter and official transcripts (copies are fine for application purposes) and/or any required certificates or licenses.

Please note: this is initially a self-screening system. We recognize that our application process can be lengthy, so before you begin, please read all of the stated requirements to determine if you meet them. Applicants must meet all of the stated minimum qualifications and additional requirements to be considered for this position. Based on your responses to the qualifying questions, the system may automatically screen you out from further consideration.

Position subject to budget consideration and approval. For the candidate who is hired into this position, salary placement will be based on guidelines in the faculty association agreement to assess education and experience. For this reason, please be sure to include everything in your application that you want the college to consider towards placement. Any appeals to placement must be submitted in writing to the human resources recruitment specialist no later than one week after an offer is made.

Final candidates will be subject to a criminal background check as part of the employment process.

MHCC is NOT able to support Visa applications for employment at the college. Applicants must already be eligible to work in the United States to be considered.

MHCC provides qualifying veterans and disabled veterans with preference in employment in accordance with ORS 408.225, 408.230, and 408.235; OAR 105-040-0010 and 105-040-0015.

Qualifying veterans and disabled veterans may obtain preference by submitting as verification of eligibility a copy of the Certificate of Release or Discharge from Active Duty (DD Form 214 or 215) or a letter from the US Dept. of Veteran's Affairs indicating receipt of a non-service connected pension to your application. Disabled Veterans must also submit a copy of their Veteran's disability preference letter from the Dept. of Veteran Affairs, unless the information is included in the DD Form 214 or 215.

If you are seeking this preference, appropriate documentation must be provided at the time of application. You may submit an electronic copy in the document upload area of the application in the section marked "veterans' preference document," or fax to 503-491-7257 or mail to Human Resources, Mt. Hood Community College, Gresham, OR 97030. If you do not have your documentation, you may request it through your Veterans' Administration Office.

Applicants with disabilities may request accommodation to complete the application and interview process. Please notify Human Resources at least three working days prior to the date of need.

Mt. Hood Community College is an Equal Opportunity Employer that actively supports workforce diversity.