Vice President Marketing, Direct Mail Job at Oncourse Home Solutions
Who We Are
At Homeowner Services Group (HOS), we are a people-centric organization. We do what is right for our people so they can do their best when serving our 1.4+ million customers across the U.S. We are a leader in U.S., providing home warranty and home repair services, operating under the brands American Water Resources, Pivotal Home Solutions and American Home Solutions. We partner with cities, utilities, insurance providers, retailers, financial service companies and member associations to help them maintain and protect their customers’ most important asset — their home.
As an equal opportunity employer, our employment decisions are based on business needs, job requirements and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, ancestry, marital status, parental status, mental or physical disability, military or veteran status, or any other basis protected by federal, state, or local law. HOS is committed to recruiting and retaining talented applicants and to providing all employees with a workplace free from discrimination and/or harassment.
Position Summary
We are seeking a data-driven VP, Marketing—Direct Mail to drive our overall Direct Mail marketing strategy and execution for our customer acquisition, cross-sell, and win back programs. Direct Mail is currently responsible for the majority of our customer acquisition and this role will be responsible for setting Direct Mail strategy integrated with overall Marketing strategy and digital strategy specifically and driving execution. This position manages a team of 15 passionate Marketers and is responsible for overall marketing strategy, targeting, design, and creative services.
This role is primarily based in our Chicagoland office of Naperville IL or Mt Laurel New Jersey office. Our office environment is a key driver of our company culture and employee experience, so a regular in-office hybrid model is expected. ~ 10% travel expected.
Responsibilities include but not limited to:
- Manage a team with responsibility for external DM agencies along with the internal DM team.
- Drive new customer growth owning strategy and execution for all DM marketing.
- Improve the scale and efficiency of our DM program via improvements to data modeling, targeting (mail recipients, product offered, etc.), creative, and offer.
- Drive LTV/CAC headset and optimization across the DM team and larger Marketing organization. Specific responsibilities include allocating budget, selecting targets, and setting individual program goals and measurement criteria, as well driving cross-functional execution.
- Drive growth in the scale and efficiency of our Affinity program partnerships through improved data modeling, creative development and testing, product strategy, and promotional offer testing. Partner with the BizDev function to give insights as to how to grow the programs and to provide Marketing results reporting.
- Drive growth in the scale and efficiency of our D2C program, including via the launch of a new Company/consumer brand in 2023. Increase the volume of customers acquired at our LTV/CAC targets by working both sides of the equation—decrease CAC through more efficient modeling and targeting of consumers, DM cost reduction initiatives, better-performing offers development, and improving LTV thought acquiring loyal customers. Build brand equity for new D2C consumer brand via brand-accretive DM creative, and partner with Digital function and call center to ensure cohesive multichannel brand experience.
- Partner with Digital and the Contact Center to orchestrate compelling multi-touch omnichannel customer experiences that sell and create loyalty.
- Optimize our DM production function for efficiency, effectiveness, and minimization of errors. Evaluate, choose, and drive implementation of Marketing Automation software where appropriate. Rationalize the production function and separate it from strategy/planning processes.
- Manage our creative process to focus on breakthrough testing, new formats, and develop a rigorous LTV/CAC centered program around Creative.
We’re Excited if This is You
- 10+ years’ experience leading teams that are building and implementing Direct Mail marketing strategy.
- Demonstrated success driving significant growth of a Direct Mail business’ scale and efficiency, preferably a D2C continuity/subscription business.
- Clear understanding of evolving DM best practices
- Track record understanding of P&L impacts
- Prior people manager experience with the ability to serve as a coach who rewards positive performance and addresses deficiencies in a timely manner.
- Knows how to establish followership with direct and indirect reports.
Education (preferred and or required)
Bachelor’s degree in Marketing or related field preferred.
Bachelor’s degree in Marketing or related field preferred.
Competencies
Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.
Performance Management - Consistently recognizes and rewards excellent performance and addresses performance issues head-on, without delay. Manages individuals situationally based on the person’s skill level, work style, and areas of opportunity.
Drive for Results - Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Business Acumen - Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.
Interpersonal Savvy - Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets firsthand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Computer Skills Needed to Perform this Job
- Proficiency in Microsoft and Google Suites
Please Note :
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