“We make magic.” That’s our motto at Disney Parks, Experiences and Products (DPEP), and it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through actionable data analytics, integration and insights, and the Consumer Insight (CI) team is a key part of CIMA. Our role is to drive consumer centric decision-making by deeply understanding both the consumer and the complexities of our business so that actionable insights can be leveraged to achieve desired business goals.

We are seeking an inspiring and collaborative leader to join the team as a Senior Manager, Consumer Insight reporting to the Director, Consumer Insight. This role leads a team that provides research insights for the Consumer Products, Games, and Publishing (CPGP) business to improve and inform their current and future business strategies. The successful candidate will be an analytical thinker with a passion for learning, enjoys problem-solving, and is willing to challenge traditional thinking.

The Senior Manager, Consumer Insight will primarily be responsible for leading CPGP research projects and studies from inception to completion. Specific areas of focus include, but not limited to:

Content impact on merchandise Product/merchandise development Distribution (product, retail, and e-commerce) Marketing and digital content support for franchises and merchandise

What you will do:

• Project management across all aspects of both quantitative research projects, including development and review of the research brief, questionnaires, discussion guides, stimuli management, analysis plan, reporting and presentation of research results.
• Support and manage internal ad-hoc requests and business questions by analyzing a variety of data sets (across both primary and syndicated sources as needed) and then summarizing and communicating key insights.
• Use primary and secondary research on consumer trends, consumption habits, preferences, and behaviors to tell a holistic story that provides objective, clear and applicable insight to partners across the organization.
• Collaborate with internal partners to foster relationships and build influence by being a thought leader/consultant with senior executives.
• Leverage external vendor relationships to provide new perspectives on the business unit’s most challenging issues.

What you will need:

• 10+ years of primary market research experience required, managing custom research (across both qualitative and quantitative studies) and working with syndicated research.
• Minimum 7 years of experience with project management and data analysis, including the ability to manage multiple priorities, stakeholders, projects, and deadlines simultaneously.
• Minimum 7 years of leadership experience in addressing/presenting to executives (Directors, VPs) and facilitating working session.
• Able to synthesize a lot of information into a highly visual, concise story leveraging tools such as PowerPoint or Keynote
• Experience in managing and/or directing external research agencies.
• Possesses an enthusiastic and positive “can do” outlook, even when under pressure.
• Comfortable working within a fluid and flexible culture; adjusts well to change and/or shifting priorities.
• Strong analytical skills –familiarity with SPSS is required.

What will set you apart:

• Experience conducting research in a consumer product and/or entertainment company.

Required Education

• Bachelor's degree or equivalent – relevant experience and/or coursework in the fields of Marketing, Market Research, Communications, Psychology, Consumer Behavior, Math, Statistics, Business Economics, or Social Sciences.