Senior Marketer Job at Lane Bryant
Overview:
Sr. Specialist – Email Channel marketing lead is responsible for planning and overseeing the implementation of our marketing strategies across Email. The Sr. Specialist will develop channel-specific marketing strategies, plan marketing campaigns, and manage marketing communications. Partner with Campaign Optimization & Analytics Specialist to review and optimize campaign performance and supports CRM Specialist. Ideal candidate should include detail orientated, accurate, strong communication and collaboration skills, and ability to work independently and as a team member, and adherence to deadlines.
Responsibilities:
Develop Chain Email plan/strategy (both Promotional + Automated Campaigns)
Ensure channel plans are aligned with promotional strategy and updated as needed
Incorporate provided SOV guidance into channel planning
Collaborate and support cross functional teams (Credit/Loyalty, Brand Marketing, Social, Store Testing)
Lead Email personalization initiative
Lead Email testing strategy
Own automated campaign creative execution
Email Channel acquisition & file health
Partner with Campaign Optimization & Analytics Lead to gather performance results and recommendations to improve overall campaign performance
Ensure Marketing Coordinator has a clear understanding of Email Plans & Execution Details
Be aware of market data, trends, consumer preferences, and competitor behavior to optimize channel strategies
Facilitate creative execution and ensure final creative meets strategy across Chain Email, DM and Mobile campaigns (Own Email + Support Mobile/DM)
Coordinate any new Email (Promo & Automated) offers w/Store Ops, Customer Service & Merch Ops
Partner with legal on program requirements/communication as needed
Work Experience and education requirements2-4 years of experience in Retail Channel Marketing
4 year college degree preferred
Experience with women’s specialty apparel preferred
Exceptional organizational, follow through and time management skills
Experience with email, mobile and/or database marketing
Strong verbal, written communication skills
Meticulous attention to detail and quality of work; solid proofing skills
Proactive team player with positive “can-do” attitude; strong collaborator with internal & external partners
Highly adaptable and able to work in a fast-paced, priority driven environment; sense of urgency when needed
Passion for customer service, customer relationships; desire to learn and grow
Bright and enthusiastic with strong interpersonal skills; professional, personable, approachable and courteous
Advanced ability to drive creativity and innovation – Strong strategic thinking skills
#LI-KB1
Please Note :
www.bankofmontserrat.ms is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, www.bankofmontserrat.ms provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
Sr. Specialist – Email Channel marketing lead is responsible for planning and overseeing the implementation of our marketing strategies across Email. The Sr. Specialist will develop channel-specific marketing strategies, plan marketing campaigns, and manage marketing communications. Partner with Campaign Optimization & Analytics Specialist to review and optimize campaign performance and supports CRM Specialist. Ideal candidate should include detail orientated, accurate, strong communication and collaboration skills, and ability to work independently and as a team member, and adherence to deadlines.
Responsibilities:
Develop Chain Email plan/strategy (both Promotional + Automated Campaigns)
Ensure channel plans are aligned with promotional strategy and updated as needed
Incorporate provided SOV guidance into channel planning
Collaborate and support cross functional teams (Credit/Loyalty, Brand Marketing, Social, Store Testing)
Lead Email personalization initiative
Lead Email testing strategy
Own automated campaign creative execution
Email Channel acquisition & file health
Partner with Campaign Optimization & Analytics Lead to gather performance results and recommendations to improve overall campaign performance
Ensure Marketing Coordinator has a clear understanding of Email Plans & Execution Details
Be aware of market data, trends, consumer preferences, and competitor behavior to optimize channel strategies
Facilitate creative execution and ensure final creative meets strategy across Chain Email, DM and Mobile campaigns (Own Email + Support Mobile/DM)
Coordinate any new Email (Promo & Automated) offers w/Store Ops, Customer Service & Merch Ops
Partner with legal on program requirements/communication as needed
Work Experience and education requirements2-4 years of experience in Retail Channel Marketing
4 year college degree preferred
Experience with women’s specialty apparel preferred
Exceptional organizational, follow through and time management skills
Experience with email, mobile and/or database marketing
Strong verbal, written communication skills
Meticulous attention to detail and quality of work; solid proofing skills
Proactive team player with positive “can-do” attitude; strong collaborator with internal & external partners
Highly adaptable and able to work in a fast-paced, priority driven environment; sense of urgency when needed
Passion for customer service, customer relationships; desire to learn and grow
Bright and enthusiastic with strong interpersonal skills; professional, personable, approachable and courteous
Advanced ability to drive creativity and innovation – Strong strategic thinking skills
#LI-KB1
Please Note :
www.bankofmontserrat.ms is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, www.bankofmontserrat.ms provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.