OUC - The Reliable One, an industry leader and the second largest municipal utility in Florida committed to serving the community and the environment is presently recruiting for a Senior Marketing Analyst to be part of our growing team in the New Products & Services division.

We are looking for a resourceful and highly independent market research professional with strong problem solving skills and ability to leverage qualitative data necessary for key strategic decisions and who can assist with achieving our vision of being an innovative solutions leader and the partner of choice.

OUC’s mission is to provide exceptional value to our customers and community through the delivery of sustainable and reliable services and solutions.

The ideal candidate will have:

• Bachelor’s degree in Marketing, Market Research, Behavioral Science, Business Administration, Product Development, or a related field
• 5+ years of experience in market research, consumer insights, or similar role conducting qualitative market research and driving data to insights
• Experience with stakeholder engagement research with the ability to design, execute and interpret market research engagements; experience with both primary and secondary research techniques
• Excellent problem solving skills, resourcefulness, and experience leveraging competitive/market intelligence and market research data
• Strong interpersonal communication skills with experience engaging stakeholders both internally and externally

OUC Total Rewards package includes to cite a few:

• Competitive compensation
• Low cost medical, dental benefits, and paid life insurance premiums with no probationary period
• Retirement benefits include a cash balance account with employer matching along with a health reimbursement account
• Paid vacation, holidays, and sick time
• Educational and professional assistance programs;
• Paid memberships in professional Associations;
• Paid conference and training opportunities
• Free downtown parking

Salary Range: $79,729 - $99,662 per year commensurate with experience

Location: “The Greenest Building in Downtown”- Reliable Plaza, Orlando FL

Job Purpose:

Responsible for leading projects, collaborating with stakeholders and conducting market research to identify actionable insights and consumer trends through customer research to influence business strategy, improve customer satisfaction and generate revenues. Authors reports, summaries and presentations using consolidated complex information, compiled through quantitative and qualitative analysis of marketing data. Provides consultation to stakeholders and business leaders and collaborates with internal teams to understand business needs and share key findings.

Primary Functions:

• Scopes primary (direct interaction with research subjects to gather data) and secondary (utilizing data developed by others) research projects
• Develops, maintains and updates broad social and consumer trend data relevant to the organization
• Develops, maintains and updates customer segmentation schema highlighting stated and unstated needs and pain points
• Develops, maintains and updates competitive intelligence on other utilities, policy and regulatory changes
• Develops insights and recommends actions to support the development of new products and services for OUC customers
• Develops tracking metrics to assess the value proposition and customer satisfaction with non-traditional products and services
• Recommends metrics to track impact of communicated research recommendations
• Identifies, secures and manages vendors, as required
• Identifies or develops data sets, identifies syndicated data and third party research with relevant data from traditional and non-traditional sources
• Identifies and creates target respondent lists
• Develops questionnaires and discussion guides
• Facilitates research activities
• Analyzes data and summarizes results
• Identifies insights resulting from analysis of the research
• Develops insights and makes recommendations from primary research interactions
• Gathers insights and makes recommendations derived from the secondary research
• Shares insights and recommendations via reports and presentations
• Develops overview and training materials to broaden understanding of research
• Maintains current data on company performance metrics in reference to peer utilities
• Prepares reports and presentations communicating company performance metrics and offers insights into key drivers of results
• Conducts ad hoc research and analysis in support of ongoing peripherally related projects
• Is experienced in crafting and managing project budgets
• Is experienced with Survey Monkey, Excel, Mtab, Tableau and Qlik or similar software tools
• Utilizes Microsoft Office suite of software to prepare reports and presentations
• Performs other duties as assigned.

Education/ Certification/ Years of Experience Requirements:

• Bachelor’s degree in Marketing, Market Research, Behavioral Science, Business Administration, Product Development, or a related field from an accredited college or university
• Minimum of five (5) years of experience in market research, consumer insights, or similar role

Technical Requirements:

• Demonstrates Knowledge of proven and emerging market research techniques and appropriate applications for each method
• Conceptualizes and executes primary & secondary research projects
• Primary (direct interaction with research subjects to gather data) including survey development, focus group moderation, ethnographic studies, in-depth interviews, social listening or other tools as appropriate
• Secondary (utilizing data developed by others) including correlation and causal-comparative design
• Demonstrates advanced understanding of marketing statistics including relevant descriptive statistics, sampling techniques, significance testing, segmentation techniques, data modeling and trend analysis
• Assists and consults with other groups to define, scope, manage and execute research projects
• Understands organizational strategy and applies understanding to research activities
• Is recognized as an organizational subject matter expert on research techniques and third party data sources

Ability to:

• 'Connect the dots' between and across projects to develop impactful insights that drive tangible results
• Develop compelling data-driven stories that represent and advance the voice of the customer
• Remain highly organized, managing multiple engagements simultaneously
• Show superior attention to detail
• Be a self-starter, requiring limited guidance and direction
• Learn quickly - especially new analytical tools
• Approach research with creativity and curiosity
• Develop unique and creative methods and techniques to uncover insights
• Simplify explanations of factually complicated scenarios with little loss of fidelity
• Act as a surrogate for the voice of the customer and advocate for the customer experience
• Lead, coach and offer guidance to teammates and peers
• Present information professionally, clearly and concisely both verbally and in writing to teammates, peers and senior leaders
• Examine processes and methods for continuous improvement opportunities and regularly seeks a better way
• Make arithmetic computations using whole numbers, fractions and decimals, and compute rates, ratios and percentages;

OUC–The Reliable One is an Equal Opportunity Employer who is committed through responsible management policies to recruit, hire, promote, train, transfer, compensate, and administer all other personnel actions without regard to race, color, ethnicity, national origin, age, religion, disability, marital status, gender, sexual orientation, gender identity or expression, genetic information and any other factor prohibited under applicable federal, state, and local civil rights laws, rules, and regulations.

EOE M/F/Vets/Disabled