About Us:

With 6.4 million customers across gyms, sports nutrition, lifestyle brands and digital services, RSG Group is the global leader in fitness. Founded in 1997 by Rainer Schaller and still owner operated, RSG Group has become an internationally operating business with 41,000 employees, including franchisees, at around 1,000 locations in 48 countries. With a renewed emphasis on health and a determined focus on sustainability, RSG Group’s extensive and future-oriented portfolio comprises of 20 innovative brands including fitness powerhouses such as Gold’s Gym, McFIT and the JOHN REED family of clubs, the world’s first concept fitness club HEIMAT as well as creative and lifestyle brands such as PEARL MODEL MANAGEMENT and RON MILLER. Additionally, RSG Group has substantial investments in dynamic partners within the fitness industry and beyond such as gym80, HERO Workout and MARCELL VON BERLIN. RSG Group consistently sets new benchmarks, brings people together and provides forward momentum through continuous evolution within its existing and future businesses.

For more information on RSG Group and its family of brands, visit RSG Group.

Why Us?

Despite our rapid development, our founder and CEO Rainer Schaller has never lost sight of the fact that the focus is on people and their individual strengths.  As an employer, we live out our family values every single day and are proud of our employees.  Join us and make a mark with your ideas and input. In return, you will find a competitive salary and benefits package.

We attribute much of our success to our company culture. We’re down-to-earth, reliable, and entrepreneurial – but also enthusiastic, collaborative, and creative. If this feels like you, we can’t wait to get to meet you!

Position Summary:

The Senior Copywriter will oversee and manage all copy and creative messaging across multiple brands and is integral to bringing our mission and vision to life. This role will manage all copy requests from concepting creative ideas and campaigns to writing social posts and scripts as well as proofreading and editing. The Senior Copywriter is responsible for bringing creative solutions to life within the RSG brand parameters. This role will report to our Head of Creative Department.

Key Responsibilities:

• Develop creative concepts, write, and edit engaging copy that resonates with our target audience
• Conceptualize and execute original creative campaigns to be published across our channels
• Manage the copy and development from concept to completion of creative materials with scale in mind
• Must be able to fully grasp and understand each brand’s distinct tone of voice, worldwide. Ensure all messaging aligns with the brand’s tone of voice from the concept to the final delivery
• Collaborate with the Senior Graphic Designer, the creative team in North America as well as in Berlin and various departments, from marketing to design, ensuring deadlines are in a timely manner, all while ensuring your projects are completed
• Oversee and collaborate on various projects and marketing assets across digital, print, Out of Home (OOH), and in-club signage across all brands (including but not limited to presentations, social posts, direct mailers, CRM campaigns, flyers, door hangers, wild posters, OOH advertisements, banners, digital ads, etc.,)
• Create clean and coherent copy docs that designers, executives, and other stakeholders can review and provide feedback
• Develop bespoke brand styles and tones of voice as well as work on pre-made deliverables
• Maintain an accurate and up to date library of files
• All other tasks as assigned

Competencies & Qualifications:

• Minimum of 5+ years of experience as copywriter or related field with media, advertising, journalism, lifestyle, entertainment, or fitness brands
• Bachelor’s degree required, preferably in a related field
• Excellent copywriting skills with a proven track record of writing engaging content
• A keen editorial eye and exceptional attention to detail
• Excellent written and verbal communication skills
• Be able to have fun, take pride in helping RSG Group become the best in class for fitness and lifestyle
• Flexible and reliable while being able to manage time and execute responsibilities in an ever-changing environment
• Ability to stand and sit for prolonged periods of time
• Passionate or knowledge in fitness

At RSG Group, we believe that our diversity fuels innovation and benefits our team members as well as our club members. All qualified applicants will be considered for employment without attention to race, color, ethnicity, ancestry, national origin, religion, gender, gender identity, sexual orientation, age, genetic information, veteran, marital status, or disability status.

Job Types: Full-time, Part-time

Pay: $80,000.00 - $85,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Los Angeles, CA 90038: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Preferred)

Experience:

• Copywriting: 5 years (Required)

Work Location: One location

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