• Lead a team to conceptualize and create engaging social media content (including photos/videos) for all social media platforms and GeneralRV.com that adheres to social media best practices, as well as illustrate brand messaging, marketing initiatives, and product promotions.
• Aid in the progression and elevation of the content General RV produces.
• Act as a mentor for the Junior and Mid-level Content Creators.
• Be able to lead a project from ideation to production.
• Shoot beautiful photography and video, as well as edit and create motion graphics for all of the content shot.
• Collaborate with social media team to ideate engaging content that promotes General RV throughout its various channels.
• Support the Creative and Social Media teams by providing photo and video assets in a timely fashion.
• Leverage social media trends and industry-specific trends in content creation.
• Drive continual improvement of social content backed by an understanding of the link between quality content and performance.
• Take pride in storytelling and creating engaging, fresh content that is relevant, interesting, and entertaining to audiences.
• Be able to manage multiple timelines and due dates. Ultimately ensuring assets are delivered to the Social Media team according to the content calendars.

• Bachelor’s degree in Video Production, marketing and/or advertising
• 5-8 years of experience shooting video / photo content, editing content, and creating motion graphics
• Strong grasp of Adobe post-production applications (Premiere Pro, AfterEffects, Lightroom, Photoshop)
• Direct experience creating social media content; strong understanding of social media trends and how to leverage them for a brand
• Proficient with features of Facebook, Instagram, YouTube, TikTok, Pinterest, LinkedIn, and emerging platforms
• Experience and mastered knowledge of various pieces of production equipment. From cameras and gimbals to lighting and audio equipment
• Experience representing a brand to external and internal audiences
• RV industry experience or camping experience not required, but is welcomed
• An online portfolio showcasing previous work and ability is required
• Previous management or oversight of multiple team members is a plus

Minimum Skills, Knowledge & Ability Requirements:

• Excellent written and verbal communication skills, including the ability to create and deliver photo and video assets in a timely manner
• Exceptional interpersonal skills
• Proven ability and willingness to work collaboratively in a team environment and be responsive to the needs of a diverse community of stakeholders
• Quick and creative thinker with demonstrated success in transforming broad ideas from a team brainstorm into clear, engaging, original campaign concepts (show us your portfolio!)
• Highly organized individual who can manage multiple projects simultaneously and meet competing deadlines
• Is self-driven and proactive; knowledgeable about social media trends and their ecosystems to deliver maximum benefit for the brand.
• Previous management or oversight of multiple team members is a plus.