Job Title: Retention & Loyalty Marketing Senior Manager

Job Level: Senior-Level

Job Type: Full-Time, Exempt

Job Location: Eligible for remote work in California, Colorado, Georgia, Idaho, Kentucky, Massachusetts, Minnesota, Ohio, Oregon, Tennessee, Texas, Utah or Washington.

Job Compensation: $90-115k plus annual bonus incentive.

About Cotopaxi:

Cotopaxi is a carbon neutral outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure, and move people to do good. As a certified B Corporation, we believe in using the power of business as a force for social, environmental, and economic good. Our creed, Gear for Good, touches every aspect of our company. Cotopaxi is committed to making all of our gear using repurposed, recycled, or responsible materials by 2025. We allocate 1% of our annual revenue to the Cotopaxi Foundation which awards grants to outstanding nonprofit partners carefully selected for their track records at improving the human condition and alleviating poverty. In 2021, we aided over 1 million people in extreme poverty through targeted grants to outstanding organizations with proven methodologies.

Cotopaxi is a company that values people, innovation, and adventure and our work environment reflects just that. Whether you are working from one of our retail stores, our headquarters, your couch at home, or even your van in the woods, you’ll feel the camaraderie of our amazing team of visionaries, builders and go-getters. We are a team of adventurous, mission-driven people looking to prove that business CAN be a force for good.

Job Overview (What You’ll Do):

Cotopaxi is looking for a Retention and Loyalty Marketing Senior Manager who can own the roadmap, product development, launch and optimization of Cotopaxi’s loyalty membership program while also overseeing retention and loyalty channels like email, sms and direct mail. This role will be central to a cross-functional group of stakeholders focused on driving consumer lifetime value and brand engagement through repeat purchase rate, open rate, click through rate etc. and is pivotal to the success of Cotopaxi’s Growth Marketing team.

This role requires strategic vision, cross-group collaboration, digital marketing experience and a commitment to surprising and delighting customers. Our ideal candidate will not only have experience with loyalty marketing but will be a leader who can help develop the retention and loyalty team members both personally and professionally.

Job Responsibilities (How You’ll Do It):

• Design, develop, launch and optimize a loyalty program that fuels continual business growth in alignment with company projections.
• Lead the expansion of current end-to-end email campaign strategy resulting in best-in-class email marketing experiences.
• Manage relationships between the retention and loyalty team and outside platforms, consultants and vendors.
• Grow customer journeys and lifecycle marketing experiences that drive customer lifetime value.
• Own cross collaboration between Retention and Loyalty Channels like email and SMS.
• Lead reporting of Retention and Loyalty KPI’s for stakeholders and leadership teams.

The Ideal Candidate (What You Need to Succeed):

• 6+ years of relevant loyalty and email marketing experience.
• SMS marketing experience is a plus.
• 3+ years of experience in a management or leadership role.
• Proven experience with Klaviyo or similar ESP.
• Proven experience with Customer Data Platforms and the development of specialized audiences based on first party consumer data.
• Detailed knowledge of loyalty programs, platforms and capabilities.
• Strong knowledge of email and SMS strategy.
• A passion for using data to tell a story, reporting on findings and driving next steps.
• Creative problem solving skills with a test-and-learn mindset.
• Ability to work autonomously, be a “self-starter”, solve complex problems, and overcome obstacles.
• Ability to maintain a positive, enthusiastic, and energetic demeanor, helping foster an upbeat working environment.

Job Benefits (The Perks):

We deeply care about our employees and are proud of our commitment and investment in our team. We prioritize wages and benefits and always keep the employee experience in mind as we work to create a quality work-life balance for everyone.

The salary range for this position is 90-115k, and will be based on the experience that you bring to the table.

Here is a snapshot of the benefits we provide:

• Medical, dental and vision benefits.
• Company paid basic life insurance.
• Company paid short-term disability coverage.
• Company paid life assistance program, with the election of medical coverage.
• Company paid mental health benefits.
• Company paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Time: Dedicated paid time out of your work week to spend outdoors.
• Remote work stipend (for remote employees only).
• 60% off Cotopaxi products.
• Additional outdoor/adventure/lifestyle brand discounts.
• Gym reimbursement stipend.
• $1,000 stipend after 18 months for bucket list adventure.
• $5,000 stipend after 5 years for bucket list adventure.
• Bi-annual company-wide outings and regular virtual/in-person celebrations.
• A fun, caring and empowering company culture!

As a mission-driven brand, Cotopaxi is not only hyper aware of but also deeply invested in putting people first and paving the way as a humanitarian brand. We welcome, embrace and celebrate all people regardless of gender, age, race, disability, nationality, ethnicity, faith, or sexual orientation. We believe in Doing Good, and how we’re involved with that has no limits.

No matter what experience you have within the outdoor industry we encourage you to apply. At Cotopaxi we believe that experience comes from a variety of places. We look for individuals who thrive on challenges, are passionate about doing good, and believe that collaboration and radical candor are necessary for success. Show us how your experiences have shaped you and how you can contribute to Cotopaxi in our mission to Do Good. We can’t wait for you to share with us your personal story!

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