We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Are you an ambitious marketing professional ready to apply your expertise in marketing strategy and execution for a growing marketing team within a fast-paced publicly traded company? If you’ve got a proven track record in developing and managing marketing campaigns combined with excellent leadership and project management skills, please read on.

We are seeking a driven Product Marketing Strategist, like you, to define a marketing strategy and roadmap. Here you’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. If you desire an opportunity to apply your talent in communicating value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients, we want to talk to you!

• Marketing strategy - Define the marketing strategy and roadmap for a set of Commercial Lines insurance solutions. Focus on a holistic approach that markets a broad array of data and analytic solutions for insurance carriers.
• Marketing execution – With the support of our marketing division’s shared services for writing, design, social media, and video productions, strategist will actively direct the creation of all marketing materials. All assets and tactics must support the strategy, including dynamic and interactive digital content in support of the buying experience, advertisements, web pages, white papers, articles, reports, video content, webinars, and more.
• Collaboration - Work closely and collaboratively with Commercial Lines Product and Sales management to develop effective commercial messaging and marketing plans. Responsible for developing and implementing metrics to measure effectiveness of marketing initiatives and campaigns, plus market research.
• Sales support - Conceive of and launch innovative lead generation campaigns using email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, and social media. Work with the product team and training representatives to develop product training events, sales enablement tools and other on-demand materials in support of sales efforts.
• Marketing communications – Provide marketing strategy leadership for events, conferences, speaking engagements, and internal and external events for content experts.

• BA in marketing, communications, or related field.
• Seven or more years of strategic marketing and/or marketing/product management experience in the technology and/or P&C insurance industry.
• Demonstrated success of marketing strategy development and implementation across multiple channels.
• Ability to build relationships with and lead cross-functional teams consisting of professionals with a variety of diverse roles, including senior managers, sales, product management, marketing operations, and more.
• Detail oriented with strong analytical and business problem solving skills, including financial analysis, ROI analysis, and customer segmentation.
• Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers.
• Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects.
• Must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities.
• Excellent leadership and interpersonal communication skills are critical.
• Excellent problem-solving skills with ability to manage priorities on multiple projects with tight deadlines while achieving exceptional results.
• Familiarity with the property and casualty insurance industry and internal workflows preferred.
• Knowledge of Challenger, Oratium, and Buyer Enablement marketing theories/strategies and application desired.
• Knowledge of and experience with Salesforce.com, Eloqua, or other CRM and marketing automation solutions strongly desired.
• Ability to travel 5-10%

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.

Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies. Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career. We have received the Great Place to Work® Certification for the 7th consecutive year. We’ve been recognized by Forbes as a World’s Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce. Verisk’s Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

http://www.verisk.com/careers.html

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