Ellianos Coffee is looking for a Marketing & PR Manager to join our growing team in Lake City, Florida. This person will be involved in all aspects of brand marketing and public relations strategies. A key area of focus includes marketing plan development and implementation for the entire Ellianos Coffee franchise system.

Job Description:

• Assists Vice President of Marketing in all marketing activities and planning. Manages the execution of plans. Reports to Vice President of Marketing.
• Integral role in the Ellianos Marketing team by being part of all efforts involved in traditional brand marketing – strategy, public relations, digital media, promotions, sales support, and more.
• Works with VP of Marketing to develop and implement marketing strategies for both business-to-business marketing (franchise sales) and consumer-facing marketing.
• Assists with planning and implementing Ellianos Cares franchise-wide charitable campaigns such as the Wounded Warrior Project (WWP) in May and the National Breast Cancer Foundation (NBCF) in October.
• Key role in digital media and communications including establishing content and media strategy, establishing KPIs and goals, researching new platform opportunities, participating in the asset creation process.
• Assumes the role of social media manager for all franchisee social media platforms.
• Develops and implements social media campaigns and strategies with measurable results.
• Create content calendar, obtain content, and write copy for corporate and franchisee social media pages.
• Schedule and post content across all media channels.
• Plan and coordinate photoshoots and other creative content production.
• Monitor and research competitor social media channels and industry leaders.
• Monitor and track social media page analytics and create monthly reports.
• Connect and engage with followers on all corporate page social media pages, including responding promptly to messages and comments.
• Creates and monitors social media ads for both corporate and franchisee pages for special launches or promotions.
• Write regular press releases, distribute them to news sources, post on website, and post on social media pages.
• Support sales with marketing needs.
• Communicates regularly with existing franchisees and assists in the onboarding of new franchisees by conducting training for marketing strategies.
• Write quarterly newsletter to be distributed to existing franchisees.
• Work with VP of Marketing to develop marketing training strategies.
• Conducts regular maintenance of the Ellianos website (ellianos.com).
• Assists franchisees with planning and implementing Grand Opening marketing strategies.

Qualifications:

• Marketing major required
• Candidate must be detail-oriented, collaborative, have a positive attitude, a self- starter, be well-organized and possess good interpersonal skills.
• Social & digital media experience and knowledge required.
• Strong strategic and executional skills.
• Excellent communication and interpersonal skills with an advanced understanding of the English language convention.
• Outstanding computer skills.
• Proficient in Adobe Creative programs such as Lightroom and Photoshop.
• Experience with WordPress a plus.
• Basic photography skills and shot composition preferred.

To achieve our goals, we need you to be:

• Accountable – you have an ownership mentality and take responsibility for your actions, your wins and your mistakes
• Adaptable – you aren’t afraid to move fast, take risks and try new things
• Creative – you have a keen eye for what looks good and know what a difference just a few pixels can make.
• Detail-oriented – you make sure that everything you do is executed without errors and can’t imagine completing a project without double- and triple-checking your work
• Humble – you aren’t defined by your job description and lend a hand wherever you’re needed
• Independent – you are comfortable working with minimal direction
• Open-minded – you believe good ideas can come from anyone and take feedback to heart
• Organized – you are meticulous when it comes to your digital workspace and get excited about naming conventions and folder structure
• Pro-active – you look for and spot opportunities others might miss and act on them. You seek out the answers you need rather than wait for information to come to you, and you complete work that you know needs to be done rather than wait for marching orders.
• Reflective – you actively listen, learn from your mistakes and are constantly looking inward to see where you can continue to improve both personally and professionally
• Reliable – you are good for your word and always come through with exactly what’s needed
• Resourceful – you have a figure-it-out mentality and take initiative to get things done and make the most of what you have

What it’s like to work at Ellianos

Being an Ellianos team member means never having to question if someone else is working equally as hard behind-the-scenes. It means everyone is in it and committed to the success of the company. It means you have access to a wealth of knowledge and expertise that is shared without judgment, ego or pride. It also means that expectations are high across the board and you will be expected to show up every day and deliver.

Growing a company from the ground up isn’t easy or without its challenges but the rewards are deep. You will be able to look back on where you were a month, or six months ago and see noticeable impacts you’ve made to the business. We value initiative, perseverance, teamwork, taking risks and moving quickly.

Contact us if

• You have a growth mindset and enjoy honing your skills and learning new ones
• You don’t like doing things the way they’ve always been done
• You have an ownership mentality
• You see the opportunity in every obstacle you face
• You believe in taking action and creating results, not making excuses
• You believe conflicting points of view can produce new ideas and solve problems
• You want a job where you’ll be given opportunity to try new things, grow and be rewarded and recognized for your hard work
• You are passionate about helping build our company and brand and ready to put in the work

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Paid time off

Schedule:

• Monday to Friday

Education:

• Associate (Preferred)

Experience:

• Adobe Creative Suite: 2 years (Required)
• Photography & Shot Composition: 1 year (Preferred)
• WordPress: 1 year (Required)
• Social media marketing: 2 years (Required)

Work Location: One location

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