Marketing Automation Specialist Job at SHI International Corp.
Job Summary:
This is a remote position with a home office setup, reporting into the Sr. Director of Marketing Operations. About Us:
As a Marketing Automation Specialist, you will be part of a highly specialized team within Marketing Operations responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with campaign and event managers, designers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
This is a remote position with a home office setup, reporting into the Sr. Director of Marketing Operations.
Founded in 1989, SHI International is an $12 billion global provider of IT solutions and services. SHI currently has 5,000 employees worldwide.
To learn more about SHI International Corp, visit our website: www.shi.com/careers
What SHI Can Offer:
- World Class Facility includes on site gyms and cafeterias
- Ongoing opportunities for personal and professional growth and development due to our strong promote from within philosophy
- Work in an up-beat, creative, and fun environment
- Benefits including medical, vision, dental, 401K, and flexible spending
Include, but are not limited to:
- Support essential marketing operations initiatives in Marketo and Microsoft Dynamics such as managing form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation
- Support event initiatives through planning of lead designation, and the creation and scheduling of follow-up nurture communications
- Perform day-to-day email marketing activities and troubleshooting including multi-touch email nurturing program setup, scheduling, testing, data cleansing, and deployment
- Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture program
- Email marketing program development and execution, including segmentation, testing, and deployment
- Assist in the maintenance of marketing automation integration with CRM and additional marketing applications
- Manage marketing automation efforts and processes, proactively researching and implementing latest best practices, strategies, and industry standards to ensure continuous improvement
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
- Completed Bachelor’s degree
- 3-5 years of marketing or technology industry experience
- Experience with marketing automation and/or marketing operations
- Knowledge of database management concepts and best practices
- High-level understanding of regulations covering personal data e.g. GDPR, CCPA, PIPEDA, etc.
- Highly organized, self-motivated and deadline driven with a sense of urgency
- Capable of handling multiple tasks with competing priorities under minimal supervision
- Ability to think critically and exercise independent judgement and discretion
- Strong project management skills
- Excellent written and verbal communication skills
- Ability to work both individually and in a team environment
- Up to 10% travel required
- The estimated annual pay range for this position is $45,000 - $75,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
- Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
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