This is an exciting opportunity to become the Sales Manager for two hotels near the University of Central Florida in Orlando, Florida. This position sells for both the award-winning 91-room Holiday Inn Express & Suites Orlando East-UCF Area and the newly renovated 70-room Best Western Plus Orlando East-UCF Area.

BASIC PURPOSE: Strategically plan, execute and manage the overall sales and marketing of the hotels to achieve optimal occupancy and use, through effective Direct Sales and Revenue Management strategies that focus on maximizing revenue and meeting/exceeding hotel profit objectives.

ESSENTIAL FUNCTIONS:

• Responsible for meeting/exceeding top line revenues at the hotels and growing rev par to the comp set as noted in Smith Travel Reports. Will be a sales leader for the hotels to insure that all appropriate markets are being saturated. Must be able to write out and articulate strategies to work the market via Sales Strategic plans and monthly action plans that outline the yearly and monthly sales strategies for the hotels. Plans are expected to detail the efforts to solicit business from not only the corporate market but also the SMERF market and any other applicable and appropriate markets for the specific market the hotels reside in. (80%)

a. In addition it is expected that sales will be responsible for booking the function space, quoting meeting room rental, A/V and F&B

• Must be skilled in building rapport, qualifying, presenting, negotiating and closing on business, as well as, servicing accounts.

c. Must become proficient in the use of brand reports, Travel Click Reports, etc.

• In addition it is expected that as the sales leader for the hotels will insure that all sales call documentation for the team is recorded in the sales automation system on property.

e. Implement company programs (PRM/Franchiser) and manage the sales and marketing efforts of the properties in a manner consistent with our policies and procedures; prepare, analyze and review rooms revenue & presentations to owners.

• Must be a leader and partner with the hotel General Managers, and other regional support staff to generate forecasts (monthly, quarterly) and budgets (annual and departmental).
• Survey, review and analyze competition, market trends, customer needs and comments in order to develop new plans and programs. Become astute in the use of reports (Brand related inventory rate shops/reports), etc. and determine the potential of current plans and programs. (10%)
• Maximizing the brand relationships by working with their various staffing personnel (including but not limited to the national account managers, group desk and regional support) that can help the hotel to gain market share, build customer relations and gain exposure in various market places. Must become astute in the consistent use/updating of all the brand tools inclusive of RFP qualifiers, web tools, packaging, reports, etc.. In addition, must complete all required brand training. (10%)

4. Demonstrate leadership skills by consistently growing responsibilities, strengthening skill set, knowledge base and engagement with the staff by using tools /resources provided.

NON-ESSENTIAL FUNCTIONS:
1. Perform special projects and other responsibilities as assigned. Participate in task force and committees as required.

2. Conduct property tours.

3. Inventory sales collateral.

4. Participate in the hotel's Quality Program.

5. Insure that appropriate, professional dress code and behavior are in place at all times in the work environment, inclusive of meetings and events held off property

Knowledge and Skills:
Education: Four year college degree or equivalent education/experience.

Experience: Three years within the hotel sales discipline.

Skills and Abilities: Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. This includes knowledge required for management of people, complex problems and efficient sales activities. Make decisions within the standards of the position which can impact more than one department, but usually not more than one hotel. Only general policies and procedures are available for guidance and superior is kept informed only of general direction of assignment. Must possess highly developed communication skills to frequently present, negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.

Travel required: Local travel required on a weekly basis. Domestic travel may be required a few times a year.

Hours Required: This is a salaried position, 40-45 hours per week is required.


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