Overview of the role

The Director of DTC will be responsible for driving customer conversion through rejuvenation.com. The position is responsible for identifying and executing the strategic vision for the channel with an expected result of delivering a superior customer experience, implementing merchandising strategies to maximize customer engagement and conversion, and overseeing the overall operations and development of our website. The Director will lead a team and partner with peers, direct reports and cross-functional partners in design, inventory, merchandising, customer service, marketing and creative services to develop and implement the direct-to-consumer strategy.

Responsibilities

Identify and execute the strategic direction for the Rejuvenation DTC channel. Communicate the vision and inspire team to develop business plans, identify new opportunities, and deliver results.

• Partner with senior management and stakeholders to define key ecommerce strategies and create roadmaps that will enable the company to achieve business objectives
• In conjunction with Merchants, develop website merchandise strategies to achieve sales and gross margin goals.
• Collaborate with creative, brand marketing, analytics, digital product, production, and merchandising to refine and continually optimize the ecommerce experience
• Responsible for oversight of the online shopping experience; managing, optimizing and troubleshooting the shop path.
• Execute DTC promotional strategies, collaborating with cross functional teams in promotional planning.
• Actively ensure that online user experience and site navigation maintains ease of use and is customer friendly in accordance to established guidelines, usability studies and best practices.
• Oversee eCommerce team, responsible for all aspects of site development and enhancements - weekly product/creative uploads, major site builds and new site initiatives.
• Collaborate with Creative Services on site design, layouts, landing pages and images within website to drive product sales.
• Evaluate channel effectiveness through analytics and performance metrics.
• Drive business results by leveraging data both for driving change and measuring impact of delivery.
• Stay abreast of industry trends/activities/strategies and report findings to key business partners as well as internal team members.
• Collaborate on the development of the annual strategy and financial plans.
• Provide daily, weekly, monthly site reporting.

Criteria

• You have minimum 7 years experience within Ecommerce, DTC retailer, and site operations.
• Previous retail or online merchandising/management experience.
• Demonstrated understanding of marketing and branded content.
• Proven ability to interface with business as well as IT/technical teams.
• Strong interpersonal skills / team player and demonstrated ability to work with various teams. harmoniously while keeping project releases on time and on budget.
• Demonstrated knowledge of web site technology and development and project management as a discipline
• Hands on experience with testing software and or web products
• Must be able to multitask in a fast-paced environment, with an ability to reprioritize project tasks while maintaining deadlines and goals.
• Excellent analytical and business planning skills. Experience with Ecommerce Analytics tools preferred
• Excellent communication skills - verbal and written
• Team player. Able to interface with all levels of executives with a positive and collaborative approach.
• A passion for home goods and/or retail a plus.
• Self-starter, with ability to thrive in an entrepreneurial environment.
• Strong Microsoft skills, primarily Excel and PowerPoint as well as Adobe Marketing Cloud stack

Our Mission Around Diversity, Equity & Inclusion

We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.

Benefits Just for You

Depending on your position and your location, here are a few highlights of what you might be eligible for:

• A generous discount on all Williams-Sonoma, Inc. brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
  

Your Journey in Continued Learning

• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program
• Career development workshops and learning programs
• Speaker series

WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.