Company Description:

To invent something new, sometimes you have to go back to the basics. Consumer51 was founded in 2011, driven by an inspiration to rescue marketing from jargon, complexity, and content misaligned with consumer behavior. We saw how often marketing initiatives were hijacked by process, politics, and self-interest.
"Shouldn't marketing always be focused on the consumer?" We asked. It's a simple premise, really — marketing 101, but so often forgotten.
Consumer51 is a brand that reminds us that the consumer has the power. We, as consumers, make and break companies, trends, and the next success story. Doing right by consumers is the most reliable way to grow your company. Because we all wear the consumer hat many times each day, we're sure you can relate to the power of a positive consumer experience. Our secret is never forgetting that.
With this approach, we push brands to 51% — that critical tipping point where your marketing takes on a life of its own — where your consumers can't help but talk about your brand with friends and family.
This is the philosophy that guides everything we do. If you resonate, we'd love to hear from you!

Job Brief:

Do you have what it takes to build, execute and optimize digital campaigns to attain successful, tangible results? If so, we may have the perfect position for you.

Consumer51 is a full service, global marketing agency and a HubSpot Platinum Partner. We are looking for a self-motivated, strategically-minded digital marketing expert who enjoys engaging with clients and a small team of experts. The primary responsibility of this position is to develop ROI-centric strategic marketing campaigns and ensure the goals, deadlines, and project deliverables are reached for each project.

A Specialist’s work includes: analysis, digital art creation, implementation, and reporting as well as professional relationship management skills. We focus on creating lasting client ROI by improving digital visibility, rank, and web traffic through organic search optimization, ad strategies, and social engagement.

Candidates must have experience in digital marketing, emphasizing digital ad campaign execution, SEO, content creation, email marketing, writing skills, CRM management, and client management.

Job Responsibilities:

● Manage projects in Hubspot CRM, including landing page development, SEO, email campaigns, and workflow automations.

● Execute digital PPC campaigns over multiple channels such as Google, Bing, Facebook, Instagram, Twitter, Snapchat, Spotify, TikTok, and LinkedIn

● Monitor online presence: conversions, website performance, and campaign analytics to make real-time adjustments, report on goals, and enhance the search results

● Aggregate data from multiple platforms and tools (such as Google Ads, Search Consoles, SEMrush, DashThis, and others) and use the data to make informed decisions for clients

● Develop strategic content and promotional calendars with keyword strategies for optimal on-site performance

● Edit website content and web pages as needed across hosting platforms i.e., WordPress, ExpressionEngine, HubSpot CMS, Shopify, Wix, etc.

● Create digital designs using Canva for social media, ads, and miscellaneous requests

● Copywriting for blogs, social media, articles, press releases, and ads

● Run email marketing campaigns and automation (HubSpot, MailChimp, Zenreach, Keap, Klaviyo, Wix)

Pro-active learning and certifications

● Stay current with SEO and social media trends best practices, and pro-actively recommend enhancements to client work

● Research ways to improve efficiencies for the client and the agency

● Certifications to acquire and maintain: Google Ads, HubSpot, Facebook, and others as needed

Desired skills and experience:

• 4-year college degree or equivalent work experience required, graduate degree a plus
• 3+ years of experience in online and SEO marketing, agency experience preferred
• Exceptional oral, written, and communication skills, especially in a remote environment
• Affinity for data analysis and critical thinking skills
• Excellent interpersonal skills and an eagerness to work as a member of a team
• HubSpot Marketing Software Certification
• HubSpot Inbound Certification
• Google Ads Search Certification
• Google Ads Display Certification
• Experience in ClickUp or similar project management tool

Does this sound like you? Great we hope you apply! Now here is a little more about the team… We are a fully remote, global organization that offers a competitive salary and benefits. We have a flat structure and a vibrant culture. Join us, we think you will like it here!

This description is intended to describe the type of work being performed by a person assigned to this position. It is not an exhaustive list of all duties and responsibilities required of the employee. Consumer51 is an Equal Opportunity Employer. The Company is committed to the principles of equal employment opportunity for all employees and applicants for employment.

Job Type: Full-time

Pay: $34,461.87 - $105,087.62 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off

Schedule:

• 8 hour shift

Application Question(s):

• Do you have a HubSpot Marketing and Hubspot Inbound Certificates?
• Do you have a Google Ads Search and Display Certificates?

Experience:

• Digital marketing: 3 years (Preferred)

Work Location: Remote

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