Job Description:

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for driving our advertising efforts through API calls, leveraging your programming expertise to optimize and automate our marketing campaigns. If you have a passion for digital marketing, a deep understanding of APIs, and hands-on programming experience, this position offers an exciting opportunity to make a significant impact on our organization's growth.

Responsibilities:

• Develop and execute digital marketing strategies, primarily focusing on API-driven advertising campaigns.
• Utilize programming skills to integrate and leverage APIs from various advertising platforms (such as Google Ads, Facebook Ads, etc.) to optimize campaign performance.
• Collaborate with cross-functional teams to identify key performance indicators (KPIs) and track campaign effectiveness using analytics tools.
• Conduct in-depth data analysis to identify trends, patterns, and opportunities for campaign optimization and audience targeting.
• Implement and maintain automated workflows to streamline campaign management, reporting, and optimization processes.
• Stay up to date with industry trends, emerging technologies, and best practices in digital marketing and API integration.
• Collaborate with internal stakeholders to ensure consistent branding, messaging, and customer experience across all digital advertising channels.

Qualifications:

• Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent practical experience).
• Proven experience in digital marketing, with a focus on API-driven advertising campaigns.
• Strong programming skills in languages such as Python, JavaScript, or similar languages.
• Solid understanding of APIs and experience integrating with various advertising platforms (Google Ads / Merchant Center, etc.).
• Proficiency in data analysis and the ability to derive insights from complex datasets.
• Familiarity with analytics tools such as Google Analytics, Google Tag Manager, or similar platforms.
• Excellent communication skills with the ability to present complex ideas in a clear and concise manner.
• Strong analytical and problem-solving abilities with a keen eye for detail.
• Proactive and self-motivated individual with the ability to work both independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Experience with marketing automation tools and platforms.
• Familiarity with search engine optimization (SEO) principles and strategies.
• Knowledge of HTML, CSS, and web development concepts.
• Certifications in relevant digital marketing and advertising platforms.

Optional Qualifications:

• Familiarity with graphic design tools.

We offer a competitive salary package commensurate with experience and a comprehensive benefits package. Join our team and contribute to our mission of achieving marketing excellence through API-driven advertising campaigns. If you are a creative problem solver with a passion for digital marketing and programming, we would love to hear from you.

To apply, please submit your resume, portfolio (if applicable), and a brief cover letter outlining your relevant experience and why you are interested in this position.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Clifton Heights, PA 19018

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