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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

JOB SUMMARY:

This role is responsible for managing the Email and SMS program for Peoples. Responsibilities include managing, executing, planning, process, strategy and implementation of the Emails and SMS program, while delivering growth in key email and SMS KPIs and supporting brand strategy and positioning.

We are looking for leadership to build strategy from insights, refine and scale processes for creative/content development, as well as lead vendor partners toward implementation of new technical features to enhance personalization and automation of campaigns.

Finally, this individual must be capable of analyzing campaign results and producing well-written, executive-level presentations that display thoughtful analysis of the programs results and learnings. They will also be expected to lead weekly meetings that involve all stakeholders of the email program to guide campaigns from concept to completed campaign.

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:

• Independently ideate and strategize all Email and SMS content via monthly calendars. Includes the support of promotions, creating a branded customer experience through storytelling, managing the design, proofing, and testing process, managing product placement, managing copy, proofreading, and legal language – all within tight deadlines.
• Develop test-and-learn process for improving/evolving email campaigns to maximize engagement and conversion. Champion development of email capabilities leveraging new solutions from platform and third-party tech vendors. Demonstrate technical aptitude for third party providers such as Smarter HQ, Movable Ink, SMS providers, and CRM tools.
• Maintain and adapt governance around coding, quality assurance, list management/hygiene, import/export of data segments by partnering with vendors and internal partners in marketing and IT to target messages accordingly. Understanding (and continued monitoring) of email marketing concepts like: Deliverability, Cross device Compatibility, Modular email design and Email Can-Spam compliance.
• Track and report all KPIs weekly, monthly, quarterly, and daily as needed. Deliver channel reporting for key weekly meetings (e.g. Weekly Trade, SLT Trade Prep). Review weekly and monthly data from both internal and external systems; develop insights to lead future campaigns.
• Perform additional duties and projects as assigned

POSITION QUALIFICATIONS:

Education Required: Bachelor’s Degree in Marketing, Communications, Business Development

Required or Acceptable Job-Related Experience: 5+ years of experience with email marketing

Years of Job-Related Experience Required: 5+ years

Technical/Other Skills Required:

• Big picture thinking, plus relentless attention to detail and self-starter mentality
• Demonstrate technical aptitude for evaluating third party providers and a desire to research and recommend partners to advance the program
• Collaborate effectively in fast paced environment with team members from multiple cross-functional areas: Merchandising, Marketing, Creative, IT
• Strategic thinking and analytical approach to problem solving
• Passion for learning. Knowledge of current and emerging technologies
• Exceptional written and verbal communication skills
• Demonstrated ability to write creative briefs that are clear, concise and inspiring to those accountable for execution
• Passion for learning. Knowledge of current and emerging technologies
• Exceptional written and verbal communication skills, inclusive of communicating complex digital concepts to non-digital audiences
• Demonstrated ability to write creative briefs that are clear, concise and inspiring to those accountable for execution
• Demonstrated project management skills
• Strong knowledge and background in digital technologies: Sailthru or comparable ESP, SMS marketing platform, and communication tools such as Jira or Workamajig

BENEFITS & PERKS:

• Competitive healthcare, dental & vision insurance
• 401(k) matching after one year of employment
• Generous PTO + company holidays
• Diversity programs
• Paid subscription to PlateJoy
• Much more!