CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

Open to 100% remote

The Mattel Brand Creative Team, which acts as an in-house marketing, branding and advertising agency for the Mattel Brand, Mattel Creations is looking for a Copywriter to support the Mattel Creations program. The ideal candidate is a creative with a passion for big ideas, clear and compelling marketing narratives and engaging executions across video, print, digital, live event, social and internal/external brand communications. Must be conceptual and capable of writing both long- and short-from copy (headlines, taglines, platform narratives) relevant to kids, parents, and adult fans. You must have a passion for what we do every day – empowering the next generation to explore the wonder of childhood and reach their full potential.

What Your Impact Will Be:

• Write everything from scripts to social, merch to manifestos, ads to ideas in a voice that is on-brand, compelling, distinctive, and synergistic with art/graphics, as assigned.
• Collaborate with designers, vendors, producers and marketing partners on a daily basis
• Knowledge of all aspects of integrated marketing and how to adjust brand voice and tone in relevant ways to different audiences
• Proofread all assignments at all phases of execution
• Provide support and assistance in researching for specific projects
• Collaborate with team in a positive and productive manner including partnering with art directors, producers and designers
• Maintain ownership of work from concept through final delivery, appropriately communicating with supervisor and ensuring alignment.
• Prioritize multiple projects at any given time.
• Attend project kick-offs and present work to cross-functional partners for alignment and/or feedback
• Prepare necessary work and projects to be presented at weekly creative review with Senior Director.

What We’re Looking For:

• Bachelor’s Degree in Advertising Communications or similar field
• Portfolio demonstrating solid writing, advertising and conceptual abilities. Social media writing experience a plus.
• 2+ years’ experience within a corporate or agency environment as a writer
• Basic understanding of copywriting principles and practices
• General ability to communicate verbally and in writing.
• Experience writing for sales purposes—advertising, marketing, PR, catalogs, headlines etc.
• Computer proficiency; knowledge of MS Office
• Excellent organizational and communication skills
• Strong decision-making abilities
• Strong interpersonal skills that encourage team cooperation
• Creative thinker and solution seeker
• Passion for all kinds of content
• Tenacious and full of strategic, cutting-edge ideas
• Knowledgeable and curious about current/upcoming trends
• Entrepreneurial and innovative thinker who thrives in a fast-paced environment
• Ability to perform well under pressure and multi-task
• Strong collaborator and creative partner
• Performs tasks autonomously, and takes personal accountability for actions
• You always want to improve the work
• You are proactive and seek out rather than waiting for things to come to you

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.