We have an open position for a Content Director for the Opal Collection - a 26 property portfolio of luxury hotels.

Our Content Director manages our Opal Unpacked blog, the content strategy for the Opal Collection and its 26 property portfolio and the execution and marketing for that strategy.

Primary Responsibilities for our Content Director include:

• Oversee content strategy for Opal Collection and 26 individual properties that make up the collection
• Work with marketing team, property teams, and revenue management teams to source, write, and post original content on Opal Collection’s blog
• Share content through CRM (email marketing) and social media
• Report on results of content marketing through key KPIs

Detailed Duties for our Content Director include:

• Brainstorm, research and write the following content: 2 stories per year per property (current count is 26), 12 stories per year for Opal Collection, 2 stories per year per destination (current count is 14), ad hoc stories as needed, and photography research/procurement to supplement all of the above blog posts
• Send out one monthly content email for Opal Collection
• Send out twice per year property content emails
• Develop and schedule pre-arrival content emails for each property and update as needed seasonally
• Utilize best SEO practice for all articles and headlines
• Remain up to date on industry trends to incorporate into content strategy
• Execute email sends on Cendyn CRM platform
• Take overall Opal objectives or important themes to stakeholders and craft into compelling stories for a guest audience across portfolio
• Refresh and optimize existing blog content that is still topical. Identify other existing blogs that have organic search potential and optimize
• Create graphics needed for email sends
• Partner with website vendor, AZDS, to execute strategic vision for Opal Collection content marketing
• Work with property teams and revenue managers to determine potential topics, story angles, and important things to highlight on property or in a given region
• Assist in overseeing Opal Magazine content, the collection’s annual publication that is distributed at all 26 properties
• Liaise with hotel’s social media agencies to share new and relevant Unpacked content throughout the year
• Research additional external distribution and exposure opportunities: capturing backlinks from relevant, external sites, sharing relevant blog posts on niche Facebook groups, and topical post amplification through influencer outreach targeting influencers with relevant content/audiences
• Learn nuance across the different properties and craft unique tones of voice
• Assist on larger marketing initiatives as needed and directed by Director of Marketing and CRM Director

Skills/Requirements for our Content Director include:

• Basic HTML knowledge
• SEO experience
• Google Analytics knowledge
• Basic graphic design skills
• Journalism degree; with a focus in travel/hospitality
• 7+ years experience working in industry
• Ability and eagerness to travel and experience the properties

Our company is an Equal Opportunity Employer. Our company does not and will not discriminate in employment and personnel practices on the basis of race, sex, age, handicap, religion, national origin or any other basis prohibited by applicable law.

Job Type: Full-time

Pay: $110,000.00 - $130,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: One location

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