Analyst, Analytics Job at GroupM Nexus
Analyst, Analytics
Overview:
We are looking for an Analyst to join our team, responsible for measurement planning, weekly reporting, media and creative tests/analysis, competitive analysis, and industry research.
Your Impact:
Utilizing your critical thinking and creative problem-solving ability, as well as your passion for data, to uncover trends and pursue breakthrough marketing ideas. More specifically, you will:
- Research industry trends and facts
- Develop creative media strategies in collaboration with cross-functional team members using your technical understanding of programmatic buying, audience buying, and DSPs
- Perform data aggregation and ensure data QA
- Ensure client materials meet or exceed expectations and are delivered within specified time
- Develop and deliver insights/analytics presentations across multiple accounts under the leadership of senior analytics & account staff
- Other duties and responsibilities as assigned
Your Qualifications:
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; or equivalent professional work experience
- 1-2 years of relevant work or internship experience in digital media desired
- Proficient in Search tools (Kenshoo/Marin/AdWords), Ad servers, data management systems, and advanced Excel functionality
- Knowledge of digital campaign management, site analytics, AB testing, trend analysis, data processing, and populating dashboards
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
The base salary for this position at the time of this posting is $45,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
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